Jane's Most Recent Post
I’ve been preaching the “expert first” idea for a long time, so excuse me if I’m repeating myself. If a client’s first impression of you was: a) reading your article in an industry mag b) seeing a print ad for your business which do you think would have more impact? I vote for “a”. If a client’s first impression of you was: a) seeing you speak at the convention or b) meeting you at your trade show booth…. which do you think would have more impact? I vote for “a”. If a client receives a piece of mail from you: a) an article that was written by you b) a copy of your one sheet… which do you think would have more impact? Again, I vote “a”. Whenever you have a choice... [Read more...]
Speaking Business Strategy
Winners of the Connection Contest
Choosing the winners of this connection contest was no easy task! There were alot of really terrific... Read more...
Read More Posts From This CategorySpeaker Marketing
Is Your Writing Aiming Right?
Who is your copy writing designed to capture? During our coaching, a client and I will often spend time... Read more...
Read More Posts From This CategoryTechnology Speaking Business
Website Contest, we have our winners!
With over 80 entries for the best speaking-expert website contest, the panel and I had our work cut out for us! And it was a very tough decision! Drum roll please…….. THE WINNING WEBSITE IS: www.toninewman.com Here’s what the panel saw in Toni’s website which made it stand out: 1. A clear promise and expertise. The minute... [Read more...]
Read More Posts From This CategoryBooking Speeches
Have you picked your low hanging fruit?
While talking to a client the other day, we were brainstorming on how to “shake the trees”... Read more...
Read More Posts From This CategoryPresentation Skills
How Well Do you Connect? (+ Connection Contest)
In John Maxwell’s new book “Everyone Communicates, Few Connect”, John says…..... Read more...
Read More Posts From This CategorySpeakers Bureaus, Vendors, etc., Relationships
Are You the Best Thing Since Sliced Bread?
Sometimes I hear people who book speakers talking about how speakers approach them. The speakers ask “do you have a couple of minutes?” and then proceed to keep them on the line for a half hour telling them how great and unique they are. So what’s the problem here? Bureaus, meeting planners and decision makers have likely heard it... [Read more...]
Read More Posts From This CategorySpeaker Product Development
Developing Product: Risks and Rewards
We’d all like to bring in more money while we sleep. Imagine being on vacation and coming home... Read more...
Read More Posts From This CategoryHiring Speaker Staff
Part I: Are You Ready to Hire?
One of the most common things I hear from professional speakers is that they are not interested in marketing... Read more...
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