Jane's Most Recent Post

I’ve been preaching the “expert first” idea for a long time, so excuse me if I’m repeating myself. If a client’s first impression of you was: a) reading your article in an industry mag b) seeing a print ad for your business which do you think would have more impact? I vote for “a”. If a client’s first impression of you was: a) seeing you speak at the convention or b) meeting you at your trade show booth…. which do you think would have more impact? I vote for “a”. If a client receives a piece of mail from you: a) an article that was written by you b) a copy of your one sheet… which do you think would have more impact? Again, I vote “a”. Whenever you have a choice... [Read more...]

Technology Speaking Business

With over 80 entries for the best speaking-expert website contest, the panel and I had our work cut out for us! And it was a very tough decision! Drum roll please…….. THE WINNING WEBSITE IS: www.toninewman.com Here’s what the panel saw in Toni’s website which made it stand out: 1. A clear promise and expertise. The minute... [Read more...]

Speakers Bureaus, Vendors, etc., Relationships

Sometimes I hear people who book speakers talking about how speakers approach them. The speakers ask “do you have a couple of minutes?” and then proceed to keep them on the line for a half hour telling them how great and unique they are. So what’s the problem here? Bureaus, meeting planners and decision makers have likely heard it... [Read more...]