While talking to a client the other day, we were brainstorming on how to “shake the trees” and see what she has not already capitalized on with her current client base.
Funny, she had at least 3 ideas of people she could follow up with about her new keynote, a training opportunity and product sales.
Where are your low hanging fruit?
Are there clients that you should have re-connected with?
When entering into a relationship with a speaking client, do you have a long term goal in mind?
One client has this type of sales stream:
- Someone reads his book
- Calls to book a speech for their group
- Group purchases books for entire audience
- Engagement leads to consulting contracts
- Consulting contracts include training and coaching
- Training sessions result in more product purchased
- And the whole thing goes round for each new client
Look at what picking one piece of low hanging fruit might produce!
Are you making the most of each connection with a client? Or are you ending the relationship once you leave the stage.
See you soon Wealthy Speakers.
PS: Club Quick Start is beginning another cycle (Cycle V) in September. If you are a new speaker, interested in following a strategic path to launching your business, check this out http://www.speakerlauncher.com/quickstart.html
Seasoned speakers: Interested in seeing another Club Catapult? http://www.speakerlauncher.com/clubcatapult.html (add yourself to the wait list)