Are you Consciously Competent?

Conscious Competence.

Say that 10 times fast!

In our world of speaking, it’s very easy to start the business without alot of strategy. In fact, alot of people fall into our career by accident.

Is that you?

But at some point, usually a year or two down the road, you realize that there are things that aren’t working.

Perhaps:

Your website is up but it isn’t generating bookings.

You give a good speech, but it’s not getting you as much spin off as it should.

Your positioning is slightly off and it’s hard for you to articulate exactly what you do to help people.

If any of these sound like you, it may be time to take it….

FROM UNCONSCIOUS COMPETENCE (ie: you’re doing pretty well but it’s without a strong strategy in place)

TO CONSCIOUS COMPETENCE (ie: you’re doing well because you planned to do well. You have strong positioning and a well crafted presentation).

For 2011 what will you to do move from Unconscious Competence to Conscious Competence?

Feel free to declare your move towards Conscious Competence by commenting below:

See you soon Wealthy Speakers.

PS: Need some help making the move? You might want to consider spending some time with me! If you’ll drop me a line to jane@speakerlauncher.com with a paragraph that describes your problem, I can point you in the right direction.

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  • http://www.susanstewart.ca Susan Stewart

    Richard Tremblay totally stole my answer: “I’ll continue refining my lane and work on attracting my perfect customer.” All other things are secondary at this point – they are still important, but those 2 things deserve the most consciousness.

  • http://www.CatchYourRoadrunner.com Richard Tremblay

    I’ll continue refining my lane and work on attracting my perfect customer.

  • http://www.bevdoern.com Bev Doern

    I think many of us in the unconsciously competent camp fired before taking careful aim. To become more consciously competent in 2011, I think what I need is to decide what I’m aiming at! Thanks Jane

  • http://www.ManishaThakor.com Manisha Thakor

    As usual, Jane, you cut RIGHT to the heart of the matter. These two lines really stopped me in my tracks…

    “You give a good speech, but it’s not getting you as much spin off as it should.
    Your positioning is slightly off and it’s hard for you to articulate exactly what you do to help people.”

    … without crisply nailing those two items – a speaker is just bobbing around in the water. What excellent food for thought. Thank you for all the wisdom you share, Jane. It’s always a delight to read your blog!

  • http://www.MarionSpeaks.com Marion Grobb Finkelstein

    I will better define my “niche” and my USP “benefits”.

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