Comments on: Are you distracting your prospects? http://www.speakerlauncher.com/blog/860/are-you-distracting-your-prospects/ Catapulting Speakers Into the Top 3% Tue, 07 Feb 2012 06:45:31 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Dr Wright http://www.speakerlauncher.com/blog/860/are-you-distracting-your-prospects/comment-page-1/#comment-18093 Dr Wright Mon, 09 Nov 2009 11:28:15 +0000 http://www.speakerlauncher.com/blog/?p=860#comment-18093 So true, I do not spend time promoting my facebook page because its more important that they go to my own website. We have to stay focused and social media is a place to lose focus quickly. Dr. Letitia Wright The Wright Place TV Show http://wrightplacetv.com www.twitter.com/drwright1 So true, I do not spend time promoting my facebook page because its more important that they go to my own website.
We have to stay focused and social media is a place to lose focus quickly.

Dr. Letitia Wright
The Wright Place TV Show
http://wrightplacetv.com
http://www.twitter.com/drwright1

]]> By: I don't need a strategy for social media! | RickSherrell.com http://www.speakerlauncher.com/blog/860/are-you-distracting-your-prospects/comment-page-1/#comment-17986 I don't need a strategy for social media! | RickSherrell.com Thu, 05 Nov 2009 13:31:52 +0000 http://www.speakerlauncher.com/blog/?p=860#comment-17986 [...] one of the speakers I work with asked me for some feedback on a recent newsletter/blog post on Jane Atkinson’s blog, The Speaker Launcher. In a nutshell, Jane asks, “Did you with jump on the social bandwagon with a [...] [...] one of the speakers I work with asked me for some feedback on a recent newsletter/blog post on Jane Atkinson’s blog, The Speaker Launcher. In a nutshell, Jane asks, “Did you with jump on the social bandwagon with a [...]

]]> By: Daren Wride http://www.speakerlauncher.com/blog/860/are-you-distracting-your-prospects/comment-page-1/#comment-17983 Daren Wride Wed, 04 Nov 2009 20:45:02 +0000 http://www.speakerlauncher.com/blog/?p=860#comment-17983 Well said Jane! To put it another way- as I have said to some of my small business friends- "Your website sucks- why are you Twittering?" We are rapidly reaching, probably beyond, the point where we can use all the possible marketing avenues. We need to prioritize and choose based on our market and what brings the best ROI. Well said Jane!
To put it another way- as I have said to some of my small business friends- “Your website sucks- why are you Twittering?”
We are rapidly reaching, probably beyond, the point where we can use all the possible marketing avenues. We need to prioritize and choose based on our market and what brings the best ROI.

]]> By: Public Speakign Courses http://www.speakerlauncher.com/blog/860/are-you-distracting-your-prospects/comment-page-1/#comment-17974 Public Speakign Courses Wed, 04 Nov 2009 04:27:16 +0000 http://www.speakerlauncher.com/blog/?p=860#comment-17974 Great point! Very refreshing to hear someone say 'Don;t send them away from your site!" It makes sense. We spend heaps of time and effort getting people to our site, why send them away! Cheers darren Fleming Australia's Corporate Speech Coach Great point! Very refreshing to hear someone say ‘Don;t send them away from your site!” It makes sense. We spend heaps of time and effort getting people to our site, why send them away!

Cheers

darren Fleming
Australia’s Corporate Speech Coach

]]> By: John Hersey http://www.speakerlauncher.com/blog/860/are-you-distracting-your-prospects/comment-page-1/#comment-17959 John Hersey Tue, 03 Nov 2009 16:32:10 +0000 http://www.speakerlauncher.com/blog/?p=860#comment-17959 Jane-- there is a certain scarcity mentality to what you are suggesting-- "If I use the tools that the world appears to want to use then they wont come and stay at my website". In our experience the reason people were not coming and staying had more to do with the value being offered at the site than social media options. The social media options are just distribution channels. Jane– there is a certain scarcity mentality to what you are suggesting– “If I use the tools that the world appears to want to use then they wont come and stay at my website”. In our experience the reason people were not coming and staying had more to do with the value being offered at the site than social media options. The social media options are just distribution channels.

]]> By: Mark Standriff http://www.speakerlauncher.com/blog/860/are-you-distracting-your-prospects/comment-page-1/#comment-17927 Mark Standriff Mon, 02 Nov 2009 23:25:31 +0000 http://www.speakerlauncher.com/blog/?p=860#comment-17927 Jane, I think there's an opportunity for speakers to use social media as an entry point without it distracting from their core message and upstaging their business. The brilliance of Facebook and Twitter is showcased in its ability to connect and RE-connect relationships. That's a powerful marketing tool. As long as they're used as a means to an end rather than the focal point of a communications strategy, these sites can be an "electronic backyard fence" that optimzes personal contact with family, friends and fans that may be in a position to buy your services and products. To be sure, there are people who are obsessed with the constant stream of chatter and the voyeuristic nature of keeping tabs on every little thought and action, but those who can harness the power these social networks provide will be able to entice new prospects and energize old clients with clear and concise messages that command action rather than drain energy. Jane, I think there’s an opportunity for speakers to use social media as an entry point without it distracting from their core message and upstaging their business. The brilliance of Facebook and Twitter is showcased in its ability to connect and RE-connect relationships. That’s a powerful marketing tool. As long as they’re used as a means to an end rather than the focal point of a communications strategy, these sites can be an “electronic backyard fence” that optimzes personal contact with family, friends and fans that may be in a position to buy your services and products.

To be sure, there are people who are obsessed with the constant stream of chatter and the voyeuristic nature of keeping tabs on every little thought and action, but those who can harness the power these social networks provide will be able to entice new prospects and energize old clients with clear and concise messages that command action rather than drain energy.

]]> By: jane http://www.speakerlauncher.com/blog/860/are-you-distracting-your-prospects/comment-page-1/#comment-17923 jane Mon, 02 Nov 2009 21:36:36 +0000 http://www.speakerlauncher.com/blog/?p=860#comment-17923 Hey Jon, good point. In the case of my site, my goal is one of two things: visitors either buy something (that would be #1) or sign up for something (that would be #2). My next tip will talk about dangling a good carrot so that if people don't buy, they are at least drawn in. I appreciate the comment. And ps: I am doing my best (ie: website contest) to get more comments on my blog. More on that to follow as well. Hey Jon, good point. In the case of my site, my goal is one of two things: visitors either buy something (that would be #1) or sign up for something (that would be #2). My next tip will talk about dangling a good carrot so that if people don’t buy, they are at least drawn in.

I appreciate the comment.

And ps: I am doing my best (ie: website contest) to get more comments on my blog. More on that to follow as well.

]]> By: Jon Leland http://www.speakerlauncher.com/blog/860/are-you-distracting-your-prospects/comment-page-1/#comment-17921 Jon Leland Mon, 02 Nov 2009 20:47:38 +0000 http://www.speakerlauncher.com/blog/?p=860#comment-17921 An interesting question, but I'm not sure it's the right focus. Yes, we want to engage people with our websites; but if it's all about making the sale, then really your site should be a squeeze page. To my knowledge, squeeze pages perform the best with regard to conversion rates because, as you suggest, there are almost no distractions. Obviously, that's the extreme end of what you point to with your recommendations above. (More on squeeze pages here: http://en.wikipedia.org/wiki/Squeeze_page ) And, I agree it's an interesting question because it's a matter of finding the right balance. Toward the other end of this question, I think the main point of social media marketing is relationship building. You do that by "leading with value" (as I suggested is a recent post: "Leading with Value: The Currency of New Marketing" http://www.combridges.com/2009/10/leading-with-value-the-currency-of-new-marketing/ ) I believe that if one uses Twitter and Facebook with that intent, i.e. being of service, offering insights and links of value -- which, by the way, I think you do extraordinarily well in your e-newsletters and posts -- then featuring social media links on your site can have a very desirable effect when you connect with people in such a way that they actually WANT to hear from you again... and when they give you permission by following, friending or subscribing. Sincerely, you have done that with me, which is why I'm back commenting on your blog. :) Thanks for your insights, Jane. Jon An interesting question, but I’m not sure it’s the right focus.

Yes, we want to engage people with our websites; but if it’s all about making the sale, then really your site should be a squeeze page. To my knowledge, squeeze pages perform the best with regard to conversion rates because, as you suggest, there are almost no distractions. Obviously, that’s the extreme end of what you point to with your recommendations above. (More on squeeze pages here: http://en.wikipedia.org/wiki/Squeeze_page ) And, I agree it’s an interesting question because it’s a matter of finding the right balance.

Toward the other end of this question, I think the main point of social media marketing is relationship building. You do that by “leading with value” (as I suggested is a recent post: “Leading with Value: The Currency of New Marketing” http://www.combridges.com/2009/10/leading-with-value-the-currency-of-new-marketing/ ) I believe that if one uses Twitter and Facebook with that intent, i.e. being of service, offering insights and links of value — which, by the way, I think you do extraordinarily well in your e-newsletters and posts — then featuring social media links on your site can have a very desirable effect when you connect with people in such a way that they actually WANT to hear from you again… and when they give you permission by following, friending or subscribing.

Sincerely, you have done that with me, which is why I’m back commenting on your blog. :)

Thanks for your insights, Jane.
Jon

]]> By: steve http://www.speakerlauncher.com/blog/860/are-you-distracting-your-prospects/comment-page-1/#comment-17912 steve Mon, 02 Nov 2009 17:08:47 +0000 http://www.speakerlauncher.com/blog/?p=860#comment-17912 Jane, Another unique and relevant post. You have a knack of honing in on timely topics and, in this case in particular, have identified an aspect of social media marketing that may not be beneficial. To this point, I haven't heard anyone question the benefit of adding social media links under the assumption that the more links one has on his/her site, the better - and the more relevant. I now see how they could potentially cost a speaker business by leading a prospect away from a website into the abyss of the Internet. Thank you Jane. Brilliant! Steve Jane,
Another unique and relevant post.
You have a knack of honing in on timely topics and, in this case in particular, have identified an aspect of social media marketing that may not be beneficial. To this point, I haven’t heard anyone question the benefit of adding social media links under the assumption that the more links one has on his/her site, the better – and the more relevant.
I now see how they could potentially cost a speaker business by leading a prospect away from a website into the abyss of the Internet.
Thank you Jane. Brilliant!
Steve

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