Comments on: New Decade, New Marketing

By: Rick Sherrell

Rick Sherrell — Thu, 14 Jan 2010 00:33:23 +0000

Jane, I’ve shared similar concepts with the speakers I work with over the past year, but you’ve hit the mail on the head – simpy and succinctly. It’s about the TOPIC not the speaker. It’s about the DELIVERABLE, not about the fluff. Thanks for cutting to the chase. PEACE. Rick

By: Joshua Seth / Cruise Ship Speaking

Joshua Seth / Cruise Ship Speaking — Wed, 13 Jan 2010 17:14:01 +0000

Hi Jane – you make some excellent points in this article. I especially liked the one about updating your photos. Like it or not, people make snap decisions based on appearances and a strong promotional photo can help them come to the conclusion you want. I’ve found it can be tough to get a good shot from the back of the room while you’re onstage though as the speaker may look small compared to the audience. An angled shot from backstage or the side of the platform showing the speaker in 3/4 view with the audience spread out before him can be easier to take and may look even more impressive. – Joshua Seth

By: Scott Avery

Scott Avery — Mon, 11 Jan 2010 01:45:05 +0000

Well said. I am found you on Alltop and am following your feeds. I appreciate your perspective and I can tell you stay current with the market

By: Jennifer Louden

Jennifer Louden — Thu, 07 Jan 2010 20:40:17 +0000

I spoke at the Microsoft Women’s Conference this year and was amazed at how old fashioned some speakers still are. It’s like still talking heads out there! I love what Joe said about having conversations and i totally agree it’s about what the benefits are going to be!
Thanks! Jen

By: Robert Stack

Robert Stack — Wed, 06 Jan 2010 17:35:45 +0000

Morning Jane:
Great blog and wise sage advice as always! You are right on point telling your readers that the bottom line in today’s marketplace is to position yourself as the leading expert. Also important is to provide value added to the clients by providing services beyond the podium. Simply said, it is not just about speaking anymore. Speaking is now one of a myriad of strategies designed to achieve established objects. Speakers that don’t transition to the new way or being and doing will find themselves aging relics of era gone by with very few bookings. Thanks for all you share so that your readers are enlightened and served.
Robert

By: Joe Calloway

Joe Calloway — Wed, 06 Jan 2010 16:01:40 +0000

Hi Jane – I just sent out an email to key clients, bureaus, meeting planners stating that I wasn’t much interested in doing “speeches” anymore. I am interested in creating conversations about helping clients advance their strategy. I am interested in interaction, not an hour in which I do all the talking. The word “speaker” has been pretty much eliminated from my marketing vocabulary for a few years, now. Thanks for the blog – good info that we’d all better pay attention to. – Joe