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	<title>Jane Atkinson, Speaker Launcher Blog, Speaker Coach, Presentation Skills, Speakers Bureaus</title>
	<link>http://www.speakerlauncher.com/blog</link>
	<description>Catapulting Speakers Into the Top 3%</description>
	<pubDate>Thu, 19 Jun 2008 18:05:40 +0000</pubDate>
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		<title>Does Your Marketing Need a Flip Flop?</title>
		<link>http://www.speakerlauncher.com/blog/68/does-your-marketing-need-a-flip-flop/</link>
		<comments>http://www.speakerlauncher.com/blog/68/does-your-marketing-need-a-flip-flop/#comments</comments>
		<pubDate>Mon, 21 Apr 2008 18:22:59 +0000</pubDate>
		<dc:creator>jane</dc:creator>
		
	<category>Speaker Marketing</category>
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		<description><![CDATA[Quite often I&#8217;ll google speaker websites to
check out the competition for my clients.  In
today&#8217;s competitive climate, it shocks me to
see that many speakers still start out their
home page saying things like &#8216;John Doe is the
best speaker you&#8217;ve ever heard.  Hire John
for your next meeting&#8217;.
Yeah right!
As the economy tightens, do you think that
John Doe is the [...]]]></description>
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		<title>How Famous Are You with Your Target Market?</title>
		<link>http://www.speakerlauncher.com/blog/66/how-famous-are-you-with-your-target-market/</link>
		<comments>http://www.speakerlauncher.com/blog/66/how-famous-are-you-with-your-target-market/#comments</comments>
		<pubDate>Thu, 28 Feb 2008 19:09:00 +0000</pubDate>
		<dc:creator>jane</dc:creator>
		
	<category>Speaker Marketing</category>
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		<description><![CDATA[Last week, I had quite a freaky thing happen.
I was on a tiny snorkeling boat off the coast
of Maui, Hawaii with about 30 other tourists.
I had just pulled myself out of the water
after seeing a giant sea turtle (very cool by
the way).  A woman approached me and said,
&#8216;is your name Jane?&#8217;  &#8216;Yes&#8217;, I replied with [...]]]></description>
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		<title>Got Credibility?</title>
		<link>http://www.speakerlauncher.com/blog/59/got-credibility/</link>
		<comments>http://www.speakerlauncher.com/blog/59/got-credibility/#comments</comments>
		<pubDate>Mon, 20 Aug 2007 15:59:42 +0000</pubDate>
		<dc:creator>jane</dc:creator>
		
	<category>Speaker Marketing</category>
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		<description><![CDATA[I can&#8217;t tell you how often I read a speaker&#8217;s
bio and think to myself &#8216;what has this person
done?&#8217;  They often leave out some of the most
important pieces of their history.
Is your bio telling the reader (your
prospective client) why they should hire you?
Is your bio full of information that is
&#8217;speaker&#8217; related or &#8216;expert&#8217; related?
Here&#8217;s an example [...]]]></description>
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		<title>How Vibrant is Your Marketing Language</title>
		<link>http://www.speakerlauncher.com/blog/38/how-vibrant-is-your-marketing-language/</link>
		<comments>http://www.speakerlauncher.com/blog/38/how-vibrant-is-your-marketing-language/#comments</comments>
		<pubDate>Sun, 30 Jul 2006 23:56:09 +0000</pubDate>
		<dc:creator>jane</dc:creator>
		
	<category>Speaker Marketing</category>
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		<description><![CDATA[I believe that one of the most difficult things
for speakers to do is come up with fresh marketing
language.
And using words in your speech titles or promise
statements* that bureaus, audiences or decision
makers might have seen 5 or 10 years ago can
lose you business&#8230;. quickly!
Think about it.  A meeting planner is reviewing 5
speakers for an upcoming [...]]]></description>
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