How Vibrant is Your Marketing Language

I believe that one of the most difficult things
for speakers to do is come up with fresh marketing
language.

And using words in your speech titles or promise
statements* that bureaus, audiences or decision
makers might have seen 5 or 10 years ago can
lose you business…. quickly!

Think about it. A meeting planner is reviewing 5
speakers for an upcoming event. Let’s say they
begin by looking at each speaker’s website. One
website is fresh and cutting edge, while the other
4 look boring or outdated and are using speech
titles that include words like ‘believe and you
can achieve’.

Now don’t get me wrong, Napoleon Hill was onto
something big with the believe/achieve concept….
but the language has been used since 1960! I
believe Mr. Hill would be cool with us moving on!

There is new, fresh, vibrant language out there,
you just have to dig for it. Here are some steps
for freshening up your marketing:

Go through all of your marketing materials and ask
the questions

1. Has this language been used before?

2. Does it show the flavor of my personality and
how I am unique?

3. Does this language have spark and spirit? Does
it vibrate off the page?

4. Does my marketing compete with the speakers on
the market today? Do I know who the hottest
speaker in my category is?

5. Does this language make the client jump up and
say ‘Yes! We need that!!’

If you’re blocked and want to ratchet up your
creativity, take a look at some of the bestselling
books for their titles and subtitles. Seth
Godin’s ‘Purple Cow: How to Transform Your
Business By Being Remarkable’ or ‘Blue Ocean
Strategy: How to Create Uncontested Market Space
and Make the Competition Irrelevant’ are just a
couple.

Don’t wait to make your marketing vibrant – your
business depends on it.

Happy Marketing,

Jane Atkinson
Speaker Launcher
519-951-6934

* PS: Want to know more about what’s hot in
marketing and promise statements? Check out The
Wealthy Speaker book, workbook and audio.
Speaker Launcher Tools

How Will You Rev up Your Fall Calendar?

It’s almost half way through the year, and the
summer is a great time to reflect and prepare for
the fall.

We want to take some time off to regenerate, but
we also want to use the time to tweak the business
and ensure we are on track to reach our goals for
the year.

Here are a few ideas to help you move into the
summer and from here we’ll build a ‘Summer Action
List’:

MARKETING

Have you assessed whether or not your marketing
materials are working? The best way to know for
sure is if prospects see them and book you because
of them. Here are some items to consider:

Is your website working? Is it getting hits and
closing business?

Are your print materials working? Are they
focused and effectively showing why you are
unique?

Is your video closing the deal? If not, it’s back
to the drawing board.

Choose 2 things from the marketing section and add
them to your Summer Action List.

SPEECH

If you have read ‘The Wealthy Speaker’, you know
that in my opinion, your speech is your #1 form of
marketing. So here are some things to consider
over the summer.

Is your speech getting you 2-3 spin off nearly
every time?

Are there areas in your speech that need work
like humor, storytelling, cutting edge content,
etc?

Is your speech good, but your topic lacks focus?
ie: you’re all over the place.

Have you signed up for a program, workshop, or
enlisted the help of someone to work on your
speech?

Choose 2 things relating to your speech to work on
and add them to your Summer Action List.

RELATIONSHIPS

Who have you been putting off making contact with?

Are there past clients that you haven’t done a
great job at staying connected with?

Are you ready to talk to speaker’s bureaus?

Have you been doing a good enough job of cold
calling or making sure that your pipeline is
consistently full?

Is there a supplier, or mentor, or colleague that
you need to talk to?

Building relationships is one of the most
important parts of our business. Choose 2
items to place onto your Summer Action List.

FINAL STEP

Now you should have at least 6 things to work on
this summer. Overwhelming yourself with 101
things to do during the holidays is unrealistic.
Take a couple of weeks to unwind, then start
plugging away at your Summer Action List.

You will be certain to feel satisfied at the end
of the summer and more importantly, to rev up your
fall speaking calendar!

Happy booking!

Jane Atkinson
Speaker Launcher
519-951-6934
http://www.SpeakerLauncher.com