Got Credibility?

I can’t tell you how often I read a speaker’s
bio and think to myself ‘what has this person
done?’  They often leave out some of the most
important pieces of their history.

Is your bio telling the reader (your
prospective client) why they should hire you?

Is your bio full of information that is
‘speaker’ related or ‘expert’ related?

Here’s an example of a ‘speaker related’ bio:

George Smith is a professional speaker who
presents to corporations all over the world
on the topic of time management.  His
powerful stories and useful tips give his
audiences tools that they can use on a daily
basis.

(Note – George is fictional).

Here’s an example of an ‘expert bio’ (see the
full bio on page 45 of ‘The Wealthy
Speaker’).

Along with his bestselling book ‘Getting Time
on Your Side’, George Smith’s time management
tools have been used throughout corporate
America for more than a decade helping
executives become more productive.  His
weekly column ‘There’s Always Time’ has been
running in business publications in dozens of
cities for the past seven years.  George was
voted Entrepreneur of the Year by the Montana
Business Magazine.

Now maybe you haven’t secured a weekly
column (yet), but here are a few tips to consider
when reviewing your bio:

1.  Does it have a powerful opening line that
catches the reader’s attention?  Or will they
yawn and go back to watching videos on
YouTube?

2.  Does your bio tell the reader what you
did before you became a speaker and how it
relates to your expertise?

3.  Does your bio talk about your current
work with clients, past experience, books,
publications and awards?

4.  Does your bio show the reader that you
are, hands down, the expert that they need?

Now, here’s a sidebar…. if you haven’t done
anything of note, you may be in trouble and
you may need to delay your speaking career. I
would definitely not recommend ‘fudging’ on
your bio!

The bio (and the introduction) are often
overlooked marketing pieces.  I hope you’ll
use these tips to take yours to new heights.

ps:  The Diary of a Killer Keynote DVD with
Joe Calloway is flying off the shelves and
we’ve ordered more!  Click here to see what
the buzz is all about
http://www.speakerlauncher.com/killerkeynoteDVD.html

And thank you to those of you who have
responded already!

So You Think You Can Speak?

Have you ever watched that reality show
‘So You Think You Can Dance’?  I have
only seen it a few times but what
occured to me while watching was that
the speaking industry isn’t all that
different.

Many times a dancer would be under the
impression that they were incredibly
talented when in fact, they might have
been just average. Sometimes….they
were downright bad.

Which category would you put yourself
into?
__Incredibly talented
__Above Average
__Average
__Downright bad

Seriously, I’m sure none of you would
say downright bad, but the reality of
this industry is that you need to
constantly sharpen your skills.

Some speakers who are booked 100 times
per year at $10,000 per gig still get
help with their content and presentation
skills.

Even Joe Calloway, who many of you
admire, continues to learn and grow
every day of his career.

Because Joe is so talented, he was
chosen to be the 1st subject of my new
DVD series entitled:  The Killer Keynote
Diaries:  How to Develop and Deliver a
Keynote that Blows Them Away.

If you were at the National Speakers
Association Convention in Phoenix, you
might remember Joe’s ‘Let it Go’ speech.
That speech has had resounding impact.

On the DVD, you get the live
presentation as well as an interview
with Joe on what made it so powerful.

We’ll talk about…. opening, stories,
humor, timing, engaging the audience,
corporate clients, taking risks and much
much more.

You’ll be inspired to take your speech
to a new place and perhaps the next
survey you take about talent, you’ll
move up a rung.

This DVD is available starting today.
Click here to get your copy.

http://www.speakerlauncher.com/killerkeynoteDVD.html

(You may have to cut and paste this
link).

In the speaking industry, we can’t just
hope that we might have talent.  We have
to move towards greatness every single
day and this is a step in the right
direction.

Happy Speaking!

ps:  If you’ve already purchased any
Wealthy Speaker product – check out the
special pricing available to you.

http://www.speakerlauncher.com/killerkeynoteDVD.html