From 0 to 80 Gigs, Really?

A lot of people ask me if it’s really
possible to go from 0 to 80 engagements in
just a few years and the answer is ‘YES’!

How many people do it?  I’d put it around the
5% mark.

So what does it take to actually get there?

Well, I’m going to give you a formula, but we
also have an upcoming teleclass that will put
you together with someone who has done it
brilliantly in the past 3 years.

Consider these 3 questions when working
towards filling your calendar:

1.  Speech – How talented are you?

Without concrete platform skills, you will
not be able to succeed.  This business is NOT
all about marketing, it’s about speaking.
The people who happen to speak well AND
market well, come out at the top.

(I apologize if I’m beating this point to
death!)

2.  Strategy – How well do I ’stay the
course’ and stick with my strategy?

If you’re the type of speaker who goes into
your office without any goal or list of
actions for moving your business forward
every day, then you are without strategy.

Develop your plan, know your plan, work your
plan and you will be more focused and less
likely to allow distractions to eat up your
entire day.

3.  Focus – When you are clear on what you
are selling, your clients have an easier time
buying. Without that focus, you have no place
to start and you’ll spin your wheels and
waste your precious marketing dollars.  If
you need help picking (or clarifying) your
lane, click here to check out your coaching
options:
http://www.speakerlauncher.com/coaching.html

4.  Consistency – How consistent is your
marketing?

When you develop and follow a marketing
calendar, you know that your prospects are
hearing from you on a regular basis.  This
keeps you top-of-mind for when the need for
your expertise arises.

Speech, strategy, focus and consistency are 4
keys to moving in the direction of 0 to 80
engagements per year.

And if you’d like to hear firsthand from
someone who has conquered the speaking
circuit in record time, join us for our next
teleclass:

Monday, November 26th at 2pm Eastern
Moving Quickly From 0 To 100 Gigs Per Year
With guest expert Steve Little.

Here’s the link to find out more
http://www.speakerlauncher.com/teleclass.html

It’s Crazy Simple, But it Works

Sometimes we get so caught up in business
plans and websites and videos and blogs and
newsletters that we forget to do one of the
most basic marketing maneuvers.

Pick up the phone!!

Mark LeBlanc, the President of the National
Speakers Association spoke in Toronto
recently about the importance of consistency
of our outbound client calls.

Mark talked about calling just 1 prospect every
day.  Now, you may want to set your goal a
little higher.  That’s cool.  But if you pick
up that phone at LEAST one time every day,
things will happen.

It is crazy simple.

Ask yourself a couple of questions just to
see how you are doing:

1.  How many times in the past 7 days did I
pick up the phone (outbound) regarding new
business?

2.  When I spoke with my prospects, was I
clear about how I could help them?  (This
goes back to picking your lane, if you are
not clear, then your calls will be
ineffective).  See Chapter 3 in ‘The Wealthy
Speaker’ if you need help with this.

3.  How many of my calls were effective?  Do
I need to work on my approach, or my target
audience?

4.  If I didn’t make any calls, why not?
If you are busy speaking, that might be a
great reason, but consider whether or not
you are keeping your pipeline full for
future business.

Sometimes we need a little nudge to ensure
that we’re doing the basics consistently.  I
know this one is not rocket science so all of
you will be picking up that phone – at least
once – tomorrow… won’t you?

Happy dialing!!!

ps:  For articles on effective sales
check out the “booking speeches” section.