Have you picked your low hanging fruit?

July 12, 2010 by  
Filed under Booking Speeches

lowhangingfruit While talking to a client the other day, we were brainstorming on how to “shake the trees” and see what she has not already capitalized on with her current client base.

Funny, she had at least 3 ideas of people she could follow up with about her new keynote, a training opportunity and product sales.

Where are your low hanging fruit?

Are there clients that you should have re-connected with?

When entering into a relationship with a speaking client, do you have a long term goal in mind?

One client has this type of sales stream:

  • Someone reads his book
  • Calls to book a speech for their group
  • Group purchases books for entire audience
  • Engagement leads to consulting contracts
  • Consulting contracts include training and coaching
  • Training sessions result in more product purchased
  • And the whole thing goes round for each new client

Look at what picking one piece of low hanging fruit might produce!

Are you making the most of each connection with a client? Or are you ending the relationship once you leave the stage.

See you soon Wealthy Speakers.

PS: Club Quick Start is beginning another cycle (Cycle V) in September. If you are a new speaker, interested in following a strategic path to launching your business, check this out http://www.speakerlauncher.com/quickstart.html

Seasoned speakers: Interested in seeing another Club Catapult? http://www.speakerlauncher.com/clubcatapult.html (add yourself to the wait list)

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Winners of the Connection Contest

Choosing the winners of this connection contest was no easy task!maxwellconnectbook

There were alot of really terrific ideas. Really! And if you didn’t see all 42 of them, I would encourage you to take another look.

http://ow.ly/27zmA

The point of the contest?

It was to help people think more about the audience, become more “them” focused.

Based on the responses, someone reading this post will have a lot of great ideas to learn from.

The winners of the book with the top 5 ideas are:

Steve Hughes
Rhonda Scharf
Amanda Gore
Gary Minor
Marion Grobb Finklestein

Congratulations!

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