Advertiser or Expert?
August 24, 2010 by Jane Atkinson
Filed under Speaker Marketing
I’ve been preaching the “expert first” idea for a long time, so excuse me if I’m repeating myself.
If a client’s first impression of you was:
a) reading your article in an industry mag
b) seeing a print ad for your business which do you think would have more impact?
I vote for “a”.
If a client’s first impression of you was:
a) seeing you speak at the convention or
b) meeting you at your trade show booth….
which do you think would have more impact?
I vote for “a”.
If a client receives a piece of mail from you:
a) an article that was written by you
b) a copy of your one sheet…
which do you think would have more impact?
Again, I vote “a”.
Whenever you have a choice to position as an expert, take it.
If they throw in a trade show booth as part of your payment, then be there for an “autograph session” after your speech. Be there as an expert, not a sales person.
Position, position, position.
Comments welcome below….
PS: Club Update: Club Quick Start for new speakers is now full. However, I have added another cycle of Club Catapult for seasoned speakers, for details… http://speakerlauncher.com/clubcatapult.html
