<?xml version="1.0" encoding="UTF-8"?>
<!-- generator="wordpress/2.0.4" -->
<rss version="2.0" 
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	>

<channel>
	<title>Jane Atkinson, Speaker Launcher Blog, Speaker Coach, Presentation Skills, Speakers Bureaus</title>
	<link>http://www.speakerlauncher.com/blog</link>
	<description>Catapulting Speakers Into the Top 3%</description>
	<pubDate>Thu, 19 Jun 2008 18:05:40 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.0.4</generator>
	<language>en</language>
			<item>
		<title>Have you cleared the land for your empire?</title>
		<link>http://www.speakerlauncher.com/blog/69/have-you-cleared-the-land-for-your-empire/</link>
		<comments>http://www.speakerlauncher.com/blog/69/have-you-cleared-the-land-for-your-empire/#comments</comments>
		<pubDate>Thu, 19 Jun 2008 18:05:40 +0000</pubDate>
		<dc:creator>jane</dc:creator>
		
	<category>Speaking Business Strategy</category>
		<guid isPermaLink="false">http://www.speakerlauncher.com/blog/69/have-you-cleared-the-land-for-your-empire/</guid>
		<description><![CDATA[A few months ago, I wrote an eTip about supporting
your empire with everything you do&#8230; from focus,
to developing speeches, writing, products, etc.
When analyzed, it often turns out that our
activities are not moving us towards our financial
goals.
Here&#8217;s that tip again in case you missed it:
http://tinyurl.com/5hn3lf

But before you build your empire, you&#8217;ve got to
clear the land.
So what [...]]]></description>
		<wfw:commentRSS>http://www.speakerlauncher.com/blog/69/have-you-cleared-the-land-for-your-empire/feed/</wfw:commentRSS>
		</item>
		<item>
		<title>Does Your Marketing Need a Flip Flop?</title>
		<link>http://www.speakerlauncher.com/blog/68/does-your-marketing-need-a-flip-flop/</link>
		<comments>http://www.speakerlauncher.com/blog/68/does-your-marketing-need-a-flip-flop/#comments</comments>
		<pubDate>Mon, 21 Apr 2008 18:22:59 +0000</pubDate>
		<dc:creator>jane</dc:creator>
		
	<category>Speaker Marketing</category>
		<guid isPermaLink="false">http://www.speakerlauncher.com/blog/68/does-your-marketing-need-a-flip-flop/</guid>
		<description><![CDATA[Quite often I&#8217;ll google speaker websites to
check out the competition for my clients.  In
today&#8217;s competitive climate, it shocks me to
see that many speakers still start out their
home page saying things like &#8216;John Doe is the
best speaker you&#8217;ve ever heard.  Hire John
for your next meeting&#8217;.
Yeah right!
As the economy tightens, do you think that
John Doe is the [...]]]></description>
		<wfw:commentRSS>http://www.speakerlauncher.com/blog/68/does-your-marketing-need-a-flip-flop/feed/</wfw:commentRSS>
		</item>
		<item>
		<title>Does Your Speech Pass The T-shirt Test?</title>
		<link>http://www.speakerlauncher.com/blog/67/does-your-speech-pass-the-t-shirt-test/</link>
		<comments>http://www.speakerlauncher.com/blog/67/does-your-speech-pass-the-t-shirt-test/#comments</comments>
		<pubDate>Fri, 07 Mar 2008 20:47:25 +0000</pubDate>
		<dc:creator>jane</dc:creator>
		
	<category>Presentation Skills</category>
		<guid isPermaLink="false">http://www.speakerlauncher.com/blog/67/does-your-speech-pass-the-t-shirt-test/</guid>
		<description><![CDATA[How memorable is your message?
When you have a powerful line or phrase that
you say throughout your speech you are
accomplishing 3 goals:
1.  You are giving the audience something to
remember you by.
2.  You are making an idea stick.  (The Heath
brothers book &#8216;Made to Stick&#8217; illustrates
this idea brilliantly).
3.  You are giving the audience something
with [...]]]></description>
		<wfw:commentRSS>http://www.speakerlauncher.com/blog/67/does-your-speech-pass-the-t-shirt-test/feed/</wfw:commentRSS>
		</item>
		<item>
		<title>How Famous Are You with Your Target Market?</title>
		<link>http://www.speakerlauncher.com/blog/66/how-famous-are-you-with-your-target-market/</link>
		<comments>http://www.speakerlauncher.com/blog/66/how-famous-are-you-with-your-target-market/#comments</comments>
		<pubDate>Thu, 28 Feb 2008 19:09:00 +0000</pubDate>
		<dc:creator>jane</dc:creator>
		
	<category>Speaker Marketing</category>
		<guid isPermaLink="false">http://www.speakerlauncher.com/blog/66/how-famous-are-you-with-your-target-market/</guid>
		<description><![CDATA[Last week, I had quite a freaky thing happen.
I was on a tiny snorkeling boat off the coast
of Maui, Hawaii with about 30 other tourists.
I had just pulled myself out of the water
after seeing a giant sea turtle (very cool by
the way).  A woman approached me and said,
&#8216;is your name Jane?&#8217;  &#8216;Yes&#8217;, I replied with [...]]]></description>
		<wfw:commentRSS>http://www.speakerlauncher.com/blog/66/how-famous-are-you-with-your-target-market/feed/</wfw:commentRSS>
		</item>
		<item>
		<title>Is This Your Year to Write?</title>
		<link>http://www.speakerlauncher.com/blog/65/is-this-your-year-to-write/</link>
		<comments>http://www.speakerlauncher.com/blog/65/is-this-your-year-to-write/#comments</comments>
		<pubDate>Fri, 22 Feb 2008 16:09:39 +0000</pubDate>
		<dc:creator>jane</dc:creator>
		
	<category>Speaker Product Development</category>
		<guid isPermaLink="false">http://www.speakerlauncher.com/blog/65/is-this-your-year-to-write/</guid>
		<description><![CDATA[I remember one of my speaker buddies telling
me that he was no longer a speaker, he was a
writer.  I thought, &#8216;cool&#8217;.
Most speakers have to write continuously in
order to keep their material fresh.  But then
there are many who write articles and books
in order to continue to advance their
expertise.
Here are a few questions that will help you
move [...]]]></description>
		<wfw:commentRSS>http://www.speakerlauncher.com/blog/65/is-this-your-year-to-write/feed/</wfw:commentRSS>
		</item>
		<item>
		<title>Are You Supporting Your Empire?</title>
		<link>http://www.speakerlauncher.com/blog/63/are-you-supporting-your-empire/</link>
		<comments>http://www.speakerlauncher.com/blog/63/are-you-supporting-your-empire/#comments</comments>
		<pubDate>Thu, 13 Dec 2007 19:33:58 +0000</pubDate>
		<dc:creator>jane</dc:creator>
		
	<category>Speaking Business Strategy</category>
		<guid isPermaLink="false">http://www.speakerlauncher.com/blog/63/are-you-supporting-your-empire/</guid>
		<description><![CDATA[The year 2008 is nearly upon us and it is an
opportunity for us to evaluate and
strategize.
One of the mantras that my clients create
during our work together is &#8217;support the
empire&#8217;.
Sounds like something straight out of Star
Wars, doesn&#8217;t it?
But really what it means is supporting the
lane that you&#8217;ve chosen with every new idea,
product or speech that you [...]]]></description>
		<wfw:commentRSS>http://www.speakerlauncher.com/blog/63/are-you-supporting-your-empire/feed/</wfw:commentRSS>
		</item>
		<item>
		<title>Results:  Fresh Idea Challenge</title>
		<link>http://www.speakerlauncher.com/blog/64/results-fresh-idea-challenge/</link>
		<comments>http://www.speakerlauncher.com/blog/64/results-fresh-idea-challenge/#comments</comments>
		<pubDate>Tue, 11 Dec 2007 21:27:39 +0000</pubDate>
		<dc:creator>jane</dc:creator>
		
	<category>Fresh Idea Challenge</category>
		<guid isPermaLink="false">http://www.speakerlauncher.com/blog/64/results-fresh-idea-challenge/</guid>
		<description><![CDATA[




Thank you to everyone who submitted a Fresh Idea. Since there were so many, we had to narrow them down. Our top 2 selections are noted, and we’ve put several others on the page in hopes that they might spur on some new ideas for you!We would ask that if you are going to use [...]]]></description>
		<wfw:commentRSS>http://www.speakerlauncher.com/blog/64/results-fresh-idea-challenge/feed/</wfw:commentRSS>
		</item>
		<item>
		<title>From 0 to 80 Gigs, Really?</title>
		<link>http://www.speakerlauncher.com/blog/62/from-0-to-80-gigs-really/</link>
		<comments>http://www.speakerlauncher.com/blog/62/from-0-to-80-gigs-really/#comments</comments>
		<pubDate>Thu, 15 Nov 2007 16:13:54 +0000</pubDate>
		<dc:creator>jane</dc:creator>
		
	<category>Booking Speeches</category>
		<guid isPermaLink="false">http://www.speakerlauncher.com/blog/62/from-0-to-80-gigs-really/</guid>
		<description><![CDATA[A lot of people ask me if it&#8217;s really
possible to go from 0 to 80 engagements in
just a few years and the answer is &#8216;YES&#8217;!
How many people do it?  I&#8217;d put it around the
5% mark.
So what does it take to actually get there?
Well, I&#8217;m going to give you a formula, but we
also have an upcoming [...]]]></description>
		<wfw:commentRSS>http://www.speakerlauncher.com/blog/62/from-0-to-80-gigs-really/feed/</wfw:commentRSS>
		</item>
		<item>
		<title>It&#8217;s Crazy Simple, But it Works</title>
		<link>http://www.speakerlauncher.com/blog/61/its-crazy-simple-but-it-works/</link>
		<comments>http://www.speakerlauncher.com/blog/61/its-crazy-simple-but-it-works/#comments</comments>
		<pubDate>Fri, 02 Nov 2007 17:02:07 +0000</pubDate>
		<dc:creator>jane</dc:creator>
		
	<category>Booking Speeches</category>
		<guid isPermaLink="false">http://www.speakerlauncher.com/blog/61/its-crazy-simple-but-it-works/</guid>
		<description><![CDATA[Sometimes we get so caught up in business
plans and websites and videos and blogs and
newsletters that we forget to do one of the
most basic marketing maneuvers.
Pick up the phone!!
Mark LeBlanc, the President of the National
Speakers Association spoke in Toronto
recently about the importance of consistency
of our outbound client calls.
Mark talked about calling just 1 prospect every
day.  [...]]]></description>
		<wfw:commentRSS>http://www.speakerlauncher.com/blog/61/its-crazy-simple-but-it-works/feed/</wfw:commentRSS>
		</item>
		<item>
		<title>Are you running your business, or is it running you?</title>
		<link>http://www.speakerlauncher.com/blog/60/are-you-running-your-business-or-is-it-running-you/</link>
		<comments>http://www.speakerlauncher.com/blog/60/are-you-running-your-business-or-is-it-running-you/#comments</comments>
		<pubDate>Tue, 11 Sep 2007 14:32:02 +0000</pubDate>
		<dc:creator>jane</dc:creator>
		
	<category>Speaking Business Strategy</category>
		<guid isPermaLink="false">http://www.speakerlauncher.com/blog/60/are-you-running-your-business-or-is-it-running-you/</guid>
		<description><![CDATA[I&#8217;m getting married this weekend. Right now,
aside from being excited, I&#8217;m especially
grateful for the benefits of being an
entrepreneur.
From the start of my business more than
6 years ago, I decided that I was going to do
things based on what was perfect for me.  It
helped that I had just gone through a class
given by the authors [...]]]></description>
		<wfw:commentRSS>http://www.speakerlauncher.com/blog/60/are-you-running-your-business-or-is-it-running-you/feed/</wfw:commentRSS>
		</item>
	</channel>
</rss>
