SUPPORT THE EMPIRE

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the umbrella

Instructions:

At the top of your umbrella on the outside, write a label that best describes your lane or your expertise. This is the title of your empire and should be very broad.

Some examples might be sales, leadership, teams, attitude, etc.

Next step, while keeping an eye on the empire, in the middle of the umbrella, write down the topics that you deliver that support the empire.

You may drop some topics in this exercise, the fewer the better because clients don't believe that you are an expert in 10 completely different topics anyway. For example on the sales front you might have:
Sales leadership, closing skills, and negotiating type topics.

Finally, falling underneath the umbrella, like rain would drip off the sides, write down your distribution channels (revenue streams). Again with the sales example, you might list keynotes, workshops & training,
coaching, consulting, and teleclasses as your product mix.

And when you're finished, you should be able to see anything that doesn't fit and remove it.

And moving into 2008, when you have an idea for a new product or revenue stream, you can look at your umbrella and ask yourself this key question:

Is this idea going to support the empire??

Happy empire building!