3 Tips for Effective Positioning

By Jane Atkinson

In the world of professional speaking market positioning can influence your overall branding.

Definition of market positioning:

“An effort to influence consumer perception of a brand or product relative to the perception of competing
brands or products. Its objective is to occupy a clear, unique,
 and advantageous position in the consumer’s mind.”

The ability to really influence or persuade perception can start with a brief introspective of 3 branding components.

1. Is Your Brand Sticky?
2. What’s Your Purpose?
3. Take the 15 Second Website Challenge.


A. Take 15 minutes and write out how you see your brand as being “sticky” or memorable.

B. Jot down your promise statement or tagline and then ask, “will it speak to my target audience?”

C. After taking the 15 second challenge, what will you now change on your site?

If you’d like to share your insights, we’d love to hear your thoughts.

Please place your comment below.


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For more ideas on “stickiness” check out the book “Made to Stick” by the Heath brothers.