4 Surefire Ways to Build Your Marketing List (and a Few Do’s and Don’ts)

Having direct conversations with both your existing and potential customers is still one of the best ways to grow your business. That’s why one of the most important marketing aspects of any business, including a speaking business, is to build your marketing list. Why is having a marketing list so important?  Well, the ability to email people who have raised their hand and asked to hear from you – SUBSCRIBERS – is one of the […]

Crafting the Perfect Promise Statement for Marketing Your Speaking Business

The Promise Statement. Those of you in my community know that I talk about the importance of a perfect promise statement often. It is, after all, essential for effectively marketing your speaking business and getting people to understand exactly who you are and what you’ll deliver. A promise statement is not a new marketing idea or one that I invented. In fact, the idea of the promise statement came from copywriting expert Bob Bly way […]

Marketing is Not One Size Fits All

One of the most interesting people I’ve ever met is Ken Salyer. He’s a doctor, a craniofacial surgeon and travels the world with his foundation WorldCF helping children and changing lives. He is also a wonderful speaker whose story includes being a young surgeon in Dallas when President John F. Kennedy was brought in after being shot. Imagine trying to save the President’s life and watching Jackie Kennedy as she spends her last moments with her […]

3 Steps to Putting the Systems, Processes and Marketing in Place to Grow Your Speaking Business

I see it all the time. A successful speaker who is busy, busy, busy. They are busy because they are great on the stage and have a valuable message to deliver. But when it comes to the business of speaking, they are successful almost in spite of themselves.  Sometimes they can only take the business so far because they don’t have the systems, processes, and marketing in place to make their speaking business grow. Systems, Processes, and […]

[Podcast] 15 Marketing Initiatives to Book More Business

I recently received an email from Betsy Allen that asked a question about marketing initiatives that I get all the time: “What income generating marketing activities should I be doing on a daily basis to get more speaking business?” In episode #61 of The Wealthy Speaker Podcast, I’m answering this question and sharing 15 Marketing Initiatives that you can add to your marketing strategy to help you book more speaking business. From blogging and podcasting […]