Are You the Best Thing Since Sliced Bread?

By Jane Atkinson

Sometimes I hear people who book speakers talking about how speakers approach them. The speakers ask “do you have a couple of minutes?” and then proceed to keep them on the line for a half hour telling them how great and unique they are.

So what’s the problem here?

Bureaus, meeting planners and decision makers have likely heard it this before. You can tell them how great you are, but chances are very, very good that they are not going to take your word for it. You are going to sound like every other speaker who has gobbled up their time.

And, there are MORE new speakers breaking into the market than ever before. So that means people have much less patience for the Gabby McGabberson’s of the world.

So how do you break through and get noticed?

The #1 way to get discovered by a bureau or a decision maker is to be great on the platform and have clients tell them about you.

And when you find yourself starting in to your “I’m the best thing since sliced bread” spiel. Stop! Ask yourself the question “what’s the one thing I want to learn from this phone call?” Perhaps you ask whether or not they ever book your topic. If they say “tell me more” then you have an opening. If not, respect their time and hop off the call when you get your answer.

The ideal situation?

A client or bureau has heard about you from several different sources before you ever pick up the phone to call them. Around the 3rd time, they are going to think “I keep hearing about this speaker, maybe I need to check them out”.

When they are seeking you out, that’s when you are in the perfect position.

See you soon Wealthy Speakers!

PS: Want to know more about working with bureaus? Check out Chapter 6 in The Wealthy Speaker. Here’s the link if you don’t have your copy yet.