Most of my clients are super smart people. They have talent ooozing out of their pores. They are powerful communicators on the platform, and really terrific writers.
But where do they fall short?
At asking for the business.
I don’t necessarily mean in person (although that may be the case with some), I mean in their regular communication with their clients.
Here are 3 easy ways to ask for the business, even if you’re feeling shy.
1. ARTICLE BYLINES:
A strong byline with a call to action at the end of the article which says, “Pat Smith is an expert in yada, yada, yada. Pat’s new presentation entitled XYZ will help your organization reach the following goals. Click here for more information and to discuss your needs with Pat.”
2. WEEKLY BROADCASTS:
If you are putting out tips thru an eNewsletter, are you asking for business in some of your posts? Many speakers give, give and give some more and are afraid to ask for the business. “But what if people “unsubscribe”?” Oh well! There’s a strong likelihood that those people would never have made a purchase anyway. Let them go. Let’s go for a better list, rather than a bigger list.
There’s about a 3 to 1 ratio. Give 3 pieces of value, then promote something. So 3 broadcasts containing tips and one that is a straight up promotion. I think a PS at the end of every email is very non-threatening and easy to add. Remember why you are doing this, and stand tall in your “ask”!
The whole point blogs were invented (in my opinion) is to drive people to your website to buy. Make sure that you are doing that in each post or in the PS.
If might be as simple as, “Hey everybody, I’ve got a new speech and a new website. If you know of anyone who could benefit from XYZ, please let me know.”
If you have been shy about asking for the business, or want to share your ideas for asking – please post here on our blog.
See you soon, Wealthy Speakers!
PS: Do you need help developing techniques like “Asking for the business?” Consider setting up a Focus 40 session with me and we can discuss all of the strategies to catapult your business. https://www.speakerlauncher.com/focus40
See what I did there? 🙂