Putting together a great keynote is a fine art. A good keynote likely weaves together elements of storytelling and dialog, much like a good Hollywood movie. Few people have a better handle on the art of keynotes than Hall of Fame speaker, Patricia Fripp. Patricia joins us for an information-packed episode on how to put together an epic keynote that will capture the audience’s attention and stay with them long after you’ve left the stage.
1:27 What is the difference between a keynote and training?
3:07 What is the quickest, most effective way to design a keynote?
4:48 Keynotes have 3 main ingredients.
9:26 Start with a high, end on a high.
10:48 Patricia makes some interesting connections between a good keynote and a good Hollywood movie.
14:40 How can we make our keynotes more memorable?
18:30 It’s great to ask yourself “what are the skeptics thinking?”
19:32 What is the best way to write a good closing?
20:23 What is L.W.L?
21:50 If a keynote has 3 main points, how do you go about constructing each of those points?
27:12 If you’re going to start with a quotation, make it something the audience hasn’t heard before.
30:56 Where is the start of the story, what happens, and what is the happy ever-after?
31:59 Use dialog in your keynotes.
37:18 The details can really sell your story.
45:17 A speech is like a conversation…with more drama.
46:23 If you’re telling your own story, can you still make other people the heroes?
48:09 Can video clips supplement your main point in a keynote?
52:03 Variety, variety, variety!
52:51 How can you get booked again, again, and again?
56:15 What are some of the biggest mistakes we make in building a keynote?
58:09 How can you sell more from the back of the room?