Putting together a great keynote is a fine art. A good keynote likely weaves together elements of storytelling and dialog, much like a good Hollywood movie. Few people have a better handle on the art of keynotes than Hall of Fame speaker, Patricia Fripp. Patricia joins us for an information-packed episode on how to put together an epic keynote that will capture the audience’s attention and stay with them long after you’ve left the stage.
[1:27] What is the difference between a keynote and training?
[3:07] What is the quickest, most effective way to design a keynote?
[4:48] Keynotes have 3 main ingredients.
[9:26] Start with a high, end on a high.
[10:48] Patricia makes some interesting connections between a good keynote and a good Hollywood movie.
[14:40] How can we make our keynotes more memorable?
[18:30] It’s great to ask yourself “what are the skeptics thinking?”
[19:32] What is the best way to write a good closing?
[20:23] What is L.W.L?
[21:50] If a keynote has 3 main points, how do you go about constructing each of those points?
[27:12] If you’re going to start with a quotation, make it something the audience hasn’t heard before.
[30:56] Where is the start of the story, what happens, and what is the happy ever-after?
[31:59] Use dialog in your keynotes.
[37:18] The details can really sell your story.
[45:17] A speech is like a conversation…with more drama.
[46:23] If you’re telling your own story, can you still make other people the heroes?
[48:09] Can video clips supplement your main point in a keynote?
[52:03] Variety, variety, variety!
[52:51] How can you get booked again, again, and again?
[56:15] What are some of the biggest mistakes we make in building a keynote?
[58:09] How can you sell more from the back of the room?