My Biggest Blunders of 2011

By Jane Atkinson

I think it’s healthy to learn from your mistakes, don’t you?

And in this situation, by sharing, I might help you avoid some of my biggies.  So let’s get right to it:

FIRE, BEFORE READY AND AIM

You know I have people coming to me every day who want to book more speeches (Fire) when they aren’t really clear on what they are selling (Ready). So it surprised me when I did the same thing!

Mid way through the year, I decided I wanted to put on The Wealthy Speaker Masters event. I would bring in some smart people for a weekend and we’d have a great time. I got all the way thru to the marketing stage when I realized “I don’t know what value I am providing”. Yes, it would be fun to have an event, but “what was the point?”

So, after doing some research and seeing that a bunch of speakers were running events as well, I pulled the plug and went back to the drawing board. AND, with the knowledge that I wanted to provide some steady, and solid learning, combined with accountability, I came back out with The Wealthy Speaker University – Self Study, Bachelors and Masters programs (10-12 months).

The results? My two main programs sold out and I’ve added a great new revenue stream.
https://wealthyspeakeru.com/

How can you expand on your current offerings? And when you develop them, how will you Ready, Aim, Fire?

BOOK MARKETING 101

My second blunder of the year was launching a book into a market that didn’t know me. If I had my time back, I would start blogging 3 years before launching “The Frog Whisperer” (a book on love and dating). That way, I’d have an audience, some credibility and people that know me waiting to receive the book.

I had that luxury with “The Wealthy Speaker”, but I didn’t realize how much it was worth.
https://frogwhisperer.com/

If you’re thinking about launching a book, my advice is to build your market first – either through speaking or writing.

Want to share some of your blunders?Please comment below.

PS: The Self Study program of The Wealthy Speaker University is a terrific first step for anyone wanting to launch a speaking business, or take a 3-5 year business to the next level. Drop me a line if you have any questions.

https://wealthyspeakeru.com/