Dealing with Competition in the Speaking Industry

By Jane Atkinson

How do you feel when you lose a piece of business that you know you were perfect for? Ugh!!!  It hurts, right? But competition in the speaking industry is fierce, and I’m sorry to say, it’s only going to get tighter as more people enter the field. Understanding that is one thing. Now let’s talk about what you can do about it! 3 Tips for Navigating Competition in the Speaking Industry Competition is a reality that […]

When Does Saying No to a Speaking Engagement Make Sense?

By Jane Atkinson

When I talked to Joe Calloway on the podcast a few weeks ago, I asked him, “If you could go back and talk to yourself 30 years ago when you were first starting out, what advice would you give Young Joe? He said, “I wish I would have said “no” to more things sooner.” Isn’t it interesting how our perspective on saying no to a speaking engagement can evolve over time? In the early days, […]

5 Keys to Scaling Your Speaking Business

By Jane Atkinson

Getting your speaking business off the ground is one thing. You’ve worked hard to pick your lane and develop systems for getting booked—it likely hasn’t been easy. But the reality of scaling your speaking business is that what got you to your first $100K is NOT going to get you to $500K or beyond. We have a question on our intake forms that ask about revenue goals, and many of my clients have a goal to earn […]

Are You Prepared to Over Deliver?

By Jane Atkinson

I used to caution my clients to not give until it hurts. And I stand by the idea of not creating a win-lose situation (for you) in negotiations. But once you reach a win-win, I believe your job is to then over deliver. Let me explain. A Sudden Realization This past year, I’ve been studying wealth. My primary guru is Brooke Castillo who earns about 15 million per year. With my old philosophy of being very careful and guarded […]

Feeling Stuck? Remember Your Resilience!

By Jane Atkinson

On my way to the cottage last week, I was binge-listening podcasts. With 3 hours in the car, you want to make it productive, right?  I stumbled across Marie Forleo’s speech “Everything is Figureoutable” on Super Soul Sundays with Oprah, so I gave it a listen on the drive. It was a terrific message about having the resilience and finding ways to make things work, even when it’s not looking good. That got me thinking […]