Speaking Business Success Strategies Part 1: The Emerging Speaker

By Jane Atkinson

When you’ve been around an industry for over 30 years, like I have, it is easy to spot and empathize with people who are going through growing pains. As a professional speaker, it is a part of the journey from speaking for free to earning 6 or 7 figures. Working through (and past) growing pains is much easier if you are able to put in place the right speaking business success strategies. I’ve been fortunate […]

Understanding Speaking Fees and How Much You Should Get Paid to Speak

By Jane Atkinson

Time and time again in my webinars and mastermind groups, a common question arises: “How much should I get paid to speak,” or “How do I know how to set my speaking fees?” Most often, my answer is “it depends.” It depends on the person, the situation, the expertise and the talent of the speaker. This question got our team thinking that perhaps we might map it out for you in a way that will both […]

Crafting the Perfect Promise Statement for Marketing Your Speaking Business

By Jane Atkinson

The Promise Statement. Those of you in my community know that I talk about the importance of a perfect promise statement often. It is, after all, essential for effectively marketing your speaking business and getting people to understand exactly who you are and what you’ll deliver. A promise statement is not a new marketing idea or one that I invented. In fact, the idea of the promise statement came from copywriting expert Bob Bly way […]

5 Phases of the Professional Speaker Career: Which Are You In?

By Jane Atkinson

Over the past 30 plus years, I’ve had a bird’s eye view into the careers of many professional speakers. It has been incredible to watch so many talented individuals build and grow their speaking businesses. And as I’ve watched these various speakers go through the process, I’ve been able to identify five phases of the professional speaker career, which I want to share with you today. Let’s find out which one you are in! The […]

5 Strategies for Making a Name for Yourself in Your Target Market

By Jane Atkinson

How well known are you in your market? When someone says, “If you want to know all about [insert your industry/expertise here], you’ve got to check out [??]” – is it your name that is coming up in the [??]? If yes – then you have probably done a great job positioning yourself in the market. If not, then you’ve got a bit of work to do – and it can all start with five […]