#SPEAKERSUCCESTIP: Understanding What You SHOULD Be Doing In Your Business

By Jane Atkinson

As a speaker and a business owner, you hear a lot of ‘you should be doing this!’ and ‘you should be doing that!’ And for many of us when we hear this, we go into action mode without thinking about whether we REALLY should be doing it in our business. There will always be a […]

3 Lessons from 2020 to Help Build A More Resilient and Sustainable Speaking Business

By Jane Atkinson

People writing about the misery of 2020 isn’t new, that’s for sure. I’ve seen a lot of memes about what a horrible year this has been. I recall Queen Elizabeth calling 1992 ‘annus horribilis’, which means the year of disaster or misfortune. That was the year the palace was rocked by scandal, divorce, and a […]

#SPEAKERSUCCESTIP: WHY YOU NEED TO RETHINK YOUR STRATEGY FOR LIST BUILDING

By Jane Atkinson

A key marketing strategy for any business, speaking businesses included, is building a list of qualified prospects that you can market to and nurture from prospect to customer. This month’s #SpeakerSuccessTip is focused on rethinking your strategy for list building. The days of ‘Sign up for my newsletter’ are gone. People have become way too […]

Delivering an EPIC Keynote: 4 Resources to Help You Become an Epic Public Speaker

By Jane Atkinson

Let’s imagine Covid is in our rearview mirror and you are standing in front of your ideal audience – a live audience (yahoo!). You have them at “hello” and you rock your talk all the way through to closing. Your stories are eloquent and your style conversational. You stand with confidence, yet allow your audience […]