Leveraging your Uniqueness to Book More Business with Jessica Pettitt

By Jane Atkinson

As we all know, it takes a lot of hard work, patience, and perseverance if you want to make it in the speaking business. Beyond that, you also need to have a strong understanding of what sets you apart from the competition. This is why we’re talking today about how to book more business by leveraging your uniqueness.

Do you know what makes you unique? And do you know how to sell it?

In this episode of The Wealthy Speaker Podcast, we’re talking with Jessica Pettitt, M.Ed., CSP. Pettitt is not only a Certified Speaking Professional who works with educators and employers to help them better guide students and staff, respectively, but she’s also a stand-up comedian. As you can imagine, this unique skill set has made Pettitt’s offering as a diversity trainer an incredibly unique one.

When it’s your business to tackle difficult and sensitive subject matter, a sense of humor and the ability to get down to “real talk” can go a long way. And that’s exactly what Pettitt does: she creates a welcoming environment in which she connects with her audience on a more honest and deeper level. As such, she’s able to get them to focus on how to have more effective and productive interactions. In turn, they’re able to create that kind of environment and interactions for those around them.

If you want to hear more about how Pettitt leveraged her unique skill set in order to more effectively connect with her audience and, consequently, book more business, listen to our podcast below.

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Podcast Resources:

Learn more about Jessica Pettitt on her Good Enough Now website HERE.

Check out Jessica’s book, Good Enough Now, HERE.

You can connect with Jessica on Twitter and Facebook.


Want More?

Want to hear more episodes of the Wealthy Speaker podcast or subscribe so you never miss an interview? Check out the podcast episode archive, HERE or subscribe on either iTunes or Stitcher below.