Quote: “Colleges are corporations that sell education, but there are multiple opportunities to book business.” Odell Bizzell
Finding your niche and your market is so important in the speaking industry. Picking your lane and realizing who that speaks to is essential in creating the business of your dreams. Not only will that get you booked, but when done correctly, it can also get you a lot of repeat business. On this episode of The Wealthy Speaker Show, we are thrilled to welcome my friend Odell Bizzell to share his experience of creating a very successful speaking business in the college market and what you can do to get booked there.
Odell is a nationally known blogger, speaker, author, and entrepreneur. While in high school, Odell started a small candy retail distribution center that earned him over $75,000 while earning an academic scholarship to college. As a successful keynote speaker, Odell has been featured in the USA Today, Yahoo Finance, CNBC.com, and over 200 media outlets.
Highlights you won’t want to miss:
- Realizing the dream. [1:30]
- You need a message and a market. [6:00]
- Getting booked in the college market. [11:00]
- Rinse and repeat. [23:00]
- Offering a different perspective on DEI. [26:30]
- Making the COVID shift. [31:00]
- Topics that sell. [36:30]
- A bit about NAMCA. [42:30]
Have you narrowed down your ideal market? Join me to hear Odell Bizzell discuss how he got his start in the college market, and how it launched him into a successful speaking business. Click to tweet
Odell has partnered with over 200 colleges, youth organizations, and the military to reach tens of thousands of students. His engaging and interactive presentations help students learn about the intersection of leadership and diversity and how to become more effective leaders in a diverse world. Odell has presented on the same stages as Super Bowl-winning coaches, national politicians, and celebrities like Stephen A. Smith, Dave Letterman, & Oprah Winfrey.
If you could use some great advice about breaking into a specific market, you simply can’t afford to miss this episode!
I hope you’ll download and learn.