A 2-Step Approach to Building Your Confidence and Your Speaking Business

By Jane Atkinson

There’s no question.  We have never seen anything like COVID-19 before. There’s been nothing in our history quite like it. And as we are seeing, it can have a massive impact on your business and your confidence. Today, let’s overcome that with a simple 2-step approach to building your confidence and your speaking business!

This isn’t the first time you’ve come up against a challenge in your career and business. I’m sure you have overcome challenges before.

Remember your first year in business? That first really big speaking engagement that you didn’t get? The time that the economy dipped and nobody was hiring speakers?

We haven’t experienced this exact thing, but we have overcome adversity.

I’ve studied with Dan Sullivan for over seven years. It was his podcast that reminded me that we’ve been through “Scary Times” before. We just need to draw on those past experiences to move forward. BTW, the time has never been better to have a coach at your side to work through the chaos with.

The 2-Step Approach to Building Your Confidence and Your Speaking Business

Here is the 2-step approach to building your confidence and your speaking business:

Step #1

Download our Shoring Up Your Wealthy Speaker Mindset worksheet to get started.

Step #2 

Here are some questions to ask yourself. 

When in your history as an entrepreneur have times been tough?

Think back to that first year in business. Was it easy peasy? Likely not. Or that time you lost your first big client. Or when the economy dipped due to circumstances beyond your control. Using your worksheet, list out the tough times you’ve already seen in your business.

How did you make it through? 

I suspect you didn’t just throw in the towel. What did you do to travel through this tricky time?  Maybe you worked your butt off. Perhaps you took the time to design something new so you could provide as much value as you could to your clients. You likely picked yourself up, dusted off after the setback, and kept moving forward. Write down your techniques. This is how you developed your resilience.

What lessons did you learn?

Maybe it was that moment that you decided you needed a bigger “comfort fund” or rainy day savings account that made you feel safe. Or perhaps you learned not to put all of your eggs in one basket and to diversify your offerings a bit better?  

There’s a lesson in every crisis, and I have a feeling that Coronavirus will have brought us many gems, including the idea that we all needed to slow down. Be open to seeing them.

Do you have faith in yourself and the value you bring to the world?

If you don’t answer this one with a resounding YES, then you’ve got some work to do. This is the moment to get really clear on the value that you bring to your clients. And many of you will be desperately needed in times like this.

The time for professional speakers to step up with their value is now. Not only do your current clients need what you have, but a new client base may open up.  

If you’ve got more downtime on your hands, spend it getting your website more clear, developing strong marketing and video, and building relationships. This way, you’ll be ready when things shift back into gear.

And don’t forget to make it a #ProductiveQuarantine.

I’ll see you soon, Wealthy Speakers.