Having been working toward my dream business for nearly 30 years, it’s something that I think about often. How often do you reflect on that question? When was the last time you really sat down to think about what your perfect day would look like tomorrow? A year from now? 5 years from now? Back when I was still working as an agent for speakers (in the early days when I still had a nighttime job […]
Today I want to talk about a common behavior that many business owners, including all of you speakers, run into. It involves having too many balls in the air. You know – too many projects, launches or other initiatives at the same time. While you may think these activities will grow your business, truth is it just may stunt your business growth! Here’s a perfect example of what I’m talking about. I had a coaching […]
Having direct conversations with both your existing and potential customers is still one of the best ways to grow your business. That’s why one of the most important marketing aspects of any business, including a speaking business, is to build your marketing list. Why is having a marketing list so important? Well, the ability to email people who have raised their hand and asked to hear from you – SUBSCRIBERS – is one of the […]
As a speaking business coach, there are a lot of questions I get from speakers on the journey to grow their business. One of the most common: “How do I raise my speaking fee?” Before I jump right into the ‘how,’ take a minute and imagine this: Before you is an audience of 5,000 people. You have them at hello and rock them all the way until close. As you exit the stage to thunderous […]
Being specific in your topic is so important to building your brand and becoming recognized as an expert in your field. Today, we welcome Anna Liotta to The Wealthy Speaker Show to talk about her journey and explain, if you unify your focus you can command higher fees. Anna is the CEO and Founder of The Generational Institute™, an award-winning keynote speaker and best-selling author of Unlocking Generational CODES©. Her deep understanding of generational dynamics […]
