A key marketing strategy for any business, speaking businesses included, is building a list of qualified prospects that you can market to and nurture from prospect to customer. This month’s #SpeakerSuccessTip is focused on rethinking your strategy for list building. The days of ‘Sign up for my newsletter’ are gone. People have become way too […]
Let’s imagine Covid is in our rearview mirror and you are standing in front of your ideal audience – a live audience (yahoo!). You have them at “hello” and you rock your talk all the way through to closing. Your stories are eloquent and your style conversational. You stand with confidence, yet allow your audience […]
Have you ever been to or watched a horse race? To keep the horses focused and away from distractions, they put blinders on them to keep them looking straight ahead at the finish line. I feel as though 2020 has been the “year of the distraction.” Between the pandemic, the U.S. election, and social unrest […]
With so many of us moving to virtual – with our presentations, communications, etc. – my success tip for this month is Keep It Simple. I’ve seen a lot of people invest in every bell and whistle technology wise for their virtual communications. And while that can seem like a great idea, you have to […]
With so much change in our daily lives and travel, many of you have had some extra time to review your marketing materials. Today I wanted to focus on an aspect of your website that can help you increase sales: your process. Let’s talk about how highlighting your process on your website can not only […]
