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Expert vs. Speaker: Are you the Coke Machine or are you the Coke?

Several years ago, my NSA colleague Randy Pennington was talking about positioning as an “expert” vs. a “speaker” and he asked the question “Are you the Coke machine or are you the Coke?” The Coke is our knowledge, our expertise, our content.  The Coke machine is the distribution channel for that knowledge, and speaking is

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Red soda machine

Expert vs. Speaker: Are you the Coke Machine or are you the Coke?

Several years ago, my NSA colleague Randy Pennington was talking about positioning as an “expert” vs. a “speaker” and he asked the question “Are you the Coke machine or are you the Coke?” The Coke is our knowledge, our expertise, our content.  The Coke machine is the distribution channel for that knowledge, and speaking is

READ MORE
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Is All Cash Good Cash?

Is all cash good cash? It’s an interesting question to ponder as you build your speaking business. Getting started isn’t easy, and we often act from a place of lack instead of abundance. For example: Some of you are working

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