How to Know When and What to Outsource in Your Speaking Business

By Jane Atkinson

Have you ever felt unsatisfied in your speaking business? Like maybe you wanted to take all of your marbles and go home? Perhaps you should just call it quits and get a “real job?” If you have ever felt this way, know that you are not alone. In fact, there was a time in my career when I was ready to pack it in as well. Several years ago, I wasn’t happy at all. I […]

Hiring That Elusive Speaker’s Agent

By Jane Atkinson

The irony of the speaking world is that although speakers want gigs, most don’t feel comfortable selling themselves. They would rather hand that particular part of the business to someone else by hiring a speaker’s agent. My first exposure to this aspect of the speaking business came at the age of 25 when I got my first job as a speaker’s agent. Today, I still receive calls and emails each week from speakers who want […]

7 Valuable Business Lessons I Learned This Year

By Jane Atkinson

Wow, when I look back at 2015, I marvel at how much has happened. This was a terrific year in the speaking world with clients and colleagues booking 6 figure contracts and multi-gig deals. I’ve been so lucky to bring on a group of really talented “mover and shaker” private coaching clients. It has also been a year of growth and a year of learning. Here are a few lessons I learned in 2015 that […]

Part I: Are You Ready to Hire?

By Jane Atkinson

One of the most common things I hear from professional speakers is that they are not interested in marketing themselves. They’d like to hire someone to do it for them. For those of you who have tried to hire, and failed, you know that this is easier said than done. Let’s face it – hiring, in any industry, is a crap shoot. Here are a few questions to determine whether you are ready to hire […]

Part II: Don’t Make a Mistake When Hiring

By Jane Atkinson

One of the biggest mistakes speakers make when hiring is not getting clear on their needs until AFTER they have hired. Hopefully you have fully assessed whether you are ready to hire or not after the last Inside Track Tip: Are You Ready to Hire? The hiring process has 5 steps: 1) Are you ready? 2) What should this person do for me? 3) How much should I pay them? 4) Where will I find […]