How to Turn Your Website Bio Into a Selling Tool

By Jane Atkinson

How do we write a killer website bio that makes our clients pick up the phone or email us to ask us if their date is free on our calendars? Do you think someone who charges $1,000 per biography might know something about it? Last year I had copywriter Caroline Mays on my podcast to talk about writing a killer website bio. Her wisdom was so, ahem, a-Mays-ing, I wanted to share some of the […]

Your Missed Branding Opportunity

By Jane Atkinson

Every day I get about a hundred business emails. Some days, it’s even more. One thing I’ve noticed is that a large majority of these emails have @gmail.com at the end of them. You saw that I mentioned these are business emails, right? So, let’s talk about a big missed marketing and branding opportunity that comes with not using a branded business email address. If you are using a gmail.com email address, or heaven forbid […]

5 Lessons Learned Building My New Website

By Jane Atkinson

I recently launched a fully redesigned website. Since you are a business owner who has likely gone through this process once or twice before, I’m sure you can sympathize with the pain and stress I went through to bring this new project to a close. It was, to say the least, a challenge. And at moments, it was not much fun. But we made it through! For those of you who are planning to either […]

How to Expand and Grow Your Brand with Cheryl Cran

By Jane Atkinson

In order to create a successful company, you need to invest the time and effort to make (and keep) yourself known.  Sometimes this requires tweaks to your marketing while other times, a complete reinvention is required. Today, on The Wealthy Speaker Podcast, I am excited to discuss this and much more with my long-time friend Cheryl Cran. Cheryl is the founder of NextMapping™, which was developed as a proprietary business solution brand that encompasses all […]

Speaking Business Success Strategies Part III: The Seasoned Speaker

By Jane Atkinson

For our third and final piece in the Speaking Business Success Strategies series, we are focusing on the seasoned speaker. These are speakers who have been around for a while and have a very solid speaking income. And they, like every level we’ve talked about, have very specific challenges to overcome. Here are my best speaking business success strategies for them. As a seasoned speaker, you have successfully established yourself as an expert on your […]