4 Surefire Ways to Build Your Marketing List (and a Few Do’s and Don’ts)

By Jane Atkinson

Having direct conversations with both your existing and potential customers is still one of the best ways to grow your business. That’s why one of the most important marketing aspects of any business, including a speaking business, is to build your marketing list. Why is having a marketing list so important?  Well, the ability to email people who have raised their hand and asked to hear from you – SUBSCRIBERS – is one of the […]

Picking a Lane with Anna Liotta

By Jane Atkinson

Being specific in your topic is so important to building your brand and becoming recognized as an expert in your field.  Today, we welcome Anna Liotta to The Wealthy Speaker Show to talk about her journey and explain, if you unify your focus you can command higher fees. Anna is the CEO and Founder of The Generational Institute™, an award-winning keynote speaker and best-selling author of Unlocking Generational CODES©.  Her deep understanding of generational dynamics […]

Is Perfectionism Holding Back Your Business Growth?

By Jane Atkinson

Maybe you’ve been there before… You are knee-deep in a project, and you keep tweaking and refining and adjusting, going round and round in circles until you just want to throw the whole thing away and start over! Does that sound familiar? Dan Sullivan talks about getting projects to 80% before handing them off to the team. I have started to adopt this in all areas of my life. My husband and I are renovating […]

Four Steps to Add Coaching to Your Speaking Business

By Jane Atkinson

So, you want to be a coach? Let’s look at four steps you can follow to add coaching to your speaking business. Many of my clients are adding coaching to their mix of offerings. Personally,  I think it’s a great idea. Coaching between speaking engagements is a great way to bring in additional income to your business. Many of my clients are drawn into coaching because they’re very good at their expertise. Therefore, the coaching […]

How to Turn Your Website Bio Into a Selling Tool

By Jane Atkinson

How do we write a killer website bio that makes our clients pick up the phone or email us to ask us if their date is free on our calendars? Do you think someone who charges $1,000 per biography might know something about it? Last year I had copywriter Caroline Mays on my podcast to talk about writing a killer website bio. Her wisdom was so, ahem, a-Mays-ing, I wanted to share some of the […]