Back to the Drawing Board: Overcoming a Setback in Your Speaking Business

By Jane Atkinson

Undoubtedly, everyone reading this blog has experienced a setback in their business when the great plan in their head didn’t exactly go as planned when executed. While at the moment it can be frustrating and disappointing, it isn’t a failure. It’s just a setback in your speaking business and a reminder that when things go wrong we have to find our resilience and go back to the drawing board to fix it! Imagine this… You […]

Build a Stronger Speaking Business by Labeling Your Ideas and Processes

By Jane Atkinson

In the speaking business, we develop ideas and tools that can help our clients achieve results, build our credibility and scale our business. While we know that any book or any product needs a title, what we often overlook is labeling the ideas and tools that are part of our processes, or even still just in your mind but not yet in the execution queue. Why is this important? Because these items can become proprietary […]

The Power of Using Crowdsourcing for Product Development

By Jane Atkinson

Crowdsourcing is one of those buzzwords we all hear tossed around these days. By definition it means to obtain information or input into a particular task or project by enlisting the services of a number of people, either paid or unpaid, typically via the Internet. I did not even realize I was crowdsourcing when I wrote my first three books, but I had been! Let me share why it is such a powerful and effective […]

Get Paid to Speak: 3 Keys to Getting Started

By Jane Atkinson

Many of our blog posts are for people who speak for a living. However, what if you are just getting started? Here are a few key ideas for those of you who have a desire to become a professional speaker and need to know the first steps to get started. For you seasoned speakers, these ideas can be used as a refresher checklist and something to share with emerging speakers who reach to you for help. Pick […]

How Well Does Your Business Rate When It Comes to Delighting Customers?

By Jane Atkinson

This past week I attended my first Masters Golf Tournament at Augusta National Golf Course. I surprised my husband with the tickets for Christmas, and we were both blown away by the experience and the operation. I say “operation” because each day approximately 30,000 people descended on this golf course all at once and it moves like a tremendously well-oiled machine.   Every staff member is friendly and highly trained, they have concessions (with surprisingly […]