Who’s Got Your Back?

By Jane Atkinson

We’ve all heard the message that we need to stop working IN our business – on a regular basis – to work ON our business. When you get sucked into the vortex of day-to-day business “to do’s”, it’s easy to forget to move your strategy forward. So how do you ensure that you stop to strategize on a regular basis? Here’s my formula: SET THE GOALS. Everybody is used to sitting down a couple of […]

Are You the Best Thing Since Sliced Bread?

By Jane Atkinson

Sometimes I hear people who book speakers talking about how speakers approach them. The speakers ask “do you have a couple of minutes?” and then proceed to keep them on the line for a half hour telling them how great and unique they are. So what’s the problem here? Bureaus, meeting planners and decision makers have likely heard it this before. You can tell them how great you are, but chances are very, very good […]

Are Bureaus “Just Not That Into You”?

By Jane Atkinson

He’s just not that into you. A phrase first made famous by Sex in the City, turned book, now very popular movie. The reason for its success?  It allows you not to take it personally when someone rejects you. The same goes for speakers bureaus. You should not take it personally when they don’t book you or want your marketing materials. It may not be about you at all. Perhaps you have a topic that […]

How to Work with Speakers Bureaus

By Jane Atkinson

Many speakers are scratching their heads and wondering how to break into the elusive speakers’ bureaus network. Either the bureaus never call them, or they call and place holds and they never get booked. Here’s a little insight from someone who has worked for both speakers and for bureaus. Perhaps this will help you get your foot in the door. ARE YOU READY TO WORK WITH A SPEAKERS’ BUREAU? Most speakers’ bureaus (with a couple […]

Who Said Summer is for Vacations?

By Jane Atkinson

It hasn’t been all cottage, beach and flip flops for everyone this summer, check out some of the exciting things that have been going on: SPEAKER LAUNCHER CLIENT NEWS: Warren MacDonald’s Oprah appearance aired again this week. Warren is a Vancouver based speaker who lost both legs to a giant boulder in an Australian climbing accident. Oprah was astonished to learn that, even without legs, Warren continues to climb mountains like Kilimanjaro. Warren, congrats on […]