Four Steps to Add Coaching to Your Speaking Business

By Jane Atkinson

So, you want to be a coach? Let’s look at four steps you can follow to add coaching to your speaking business. Many of my clients are adding coaching to their mix of offerings. Personally,  I think it’s a great idea. Coaching between speaking engagements is a great way to bring in additional income to your business. Many of my clients are drawn into coaching because they’re very good at their expertise. Therefore, the coaching […]

How to Turn Your Website Bio Into a Selling Tool

By Jane Atkinson

How do we write a killer website bio that makes our clients pick up the phone or email us to ask us if their date is free on our calendars? Do you think someone who charges $1,000 per biography might know something about it? Last year I had copywriter Caroline Mays on my podcast to talk about writing a killer website bio. Her wisdom was so, ahem, a-Mays-ing, I wanted to share some of the […]

Your Missed Branding Opportunity

By Jane Atkinson

Every day I get about a hundred business emails. Some days, it’s even more. One thing I’ve noticed is that a large majority of these emails have @gmail.com at the end of them. You saw that I mentioned these are business emails, right? So, let’s talk about a big missed marketing and branding opportunity that comes with not using a branded business email address. If you are using a gmail.com email address, or heaven forbid […]

How to Avoid Getting Your Speaking Business Stuck in the ‘Confusion Trap’

By Jane Atkinson

When running a speaking business, there are going to be points along the way when you get stuck. There are moments when you aren’t sure if you should proceed down one lane or pivot. It can get confusing. If this is something you are struggling with, I want you to consider confusion from a different angle. I want you to change your view of confusion to be a choice that you’ve made versus something you […]

Developing a Sales Strategy for Booking More Speaking Gigs

By Jane Atkinson

There is a lot that goes into building a speaking business. You need to perfect your message so that you can put strong marketing in place. You need to perfect your speech and stage skills, so you kill it every time you walk on a stage or in front of a group. And the cherry on top – developing a sales strategy for booking more speaking gigs. Today I want to talk about the many […]