How to Handle Difficult Business Situations Before They Become a Problem

By Jane Atkinson

In your speaking business, you will undoubtedly run into difficult business situations from time to time. Difficult clients, events that don’t go as expected… there is no limit to the number of things that can go ‘wrong’ as you are building and running your business. What I want to share today is some wisdom in how to handle difficult business situations before they become a problem. Let’s jump right in with some examples. ‘Jack,’ who […]

Who Is Your Perfect Audience?

By Jane Atkinson

Many of my readers have already honed in on their perfect audience. My client Bob decided to go all-in on dentists years ago and that has paid off in spades. Sarah loves non-profits, especially in health care. Kendal is loved by bankers. And Frank is all in on sales audiences. Defining your perfect audience is a crucial step in picking a lane. As I have explained many times in the past, choosing a specific topic […]

Is Your Speaker Website Getting You Gigs?

By Jane Atkinson

Your speaker website can either do one of two things. It can get you into the “maybe” pile. Or it can eliminate you from the competition. Let me explain. A decision-maker identifies that they need a speaker. They may meet with the team to bat around ideas. They may call the speaker’s bureau. They may off-load the task to someone else and then have a meeting. Or if it’s urgent, they might just hop on […]

Dealing with Competition in the Speaking Industry

By Jane Atkinson

How do you feel when you lose a piece of business that you know you were perfect for? Ugh!!!  It hurts, right? But competition in the speaking industry is fierce, and I’m sorry to say, it’s only going to get tighter as more people enter the field. Understanding that is one thing. Now let’s talk about what you can do about it! 3 Tips for Navigating Competition in the Speaking Industry Competition is a reality that […]

When Does Saying No to a Speaking Engagement Make Sense?

By Jane Atkinson

When I talked to Joe Calloway on the podcast a few weeks ago, I asked him, “If you could go back and talk to yourself 30 years ago when you were first starting out, what advice would you give Young Joe? He said, “I wish I would have said “no” to more things sooner.” Isn’t it interesting how our perspective on saying no to a speaking engagement can evolve over time? In the early days, […]