Your Missed Branding Opportunity

By Jane Atkinson

Every day I get about a hundred business emails. Some days, it’s even more. One thing I’ve noticed is that a large majority of these emails have @gmail.com at the end of them. You saw that I mentioned these are business emails, right? So, let’s talk about a big missed marketing and branding opportunity that comes with not using a branded business email address. If you are using a gmail.com email address, or heaven forbid […]

How to Avoid Getting Your Speaking Business Stuck in the ‘Confusion Trap’

By Jane Atkinson

When running a speaking business, there are going to be points along the way when you get stuck. There are moments when you aren’t sure if you should proceed down one lane or pivot. It can get confusing. If this is something you are struggling with, I want you to consider confusion from a different angle. I want you to change your view of confusion to be a choice that you’ve made versus something you […]

Developing a Sales Strategy for Booking More Speaking Gigs

By Jane Atkinson

There is a lot that goes into building a speaking business. You need to perfect your message so that you can put strong marketing in place. You need to perfect your speech and stage skills, so you kill it every time you walk on a stage or in front of a group. And the cherry on top – developing a sales strategy for booking more speaking gigs. Today I want to talk about the many […]

5 Lessons Learned Building My New Website

By Jane Atkinson

I recently launched a fully redesigned website. Since you are a business owner who has likely gone through this process once or twice before, I’m sure you can sympathize with the pain and stress I went through to bring this new project to a close. It was, to say the least, a challenge. And at moments, it was not much fun. But we made it through! For those of you who are planning to either […]

How to Expand and Grow Your Brand with Cheryl Cran

By Jane Atkinson

In order to create a successful company, you need to invest the time and effort to make (and keep) yourself known.  Sometimes this requires tweaks to your marketing while other times, a complete reinvention is required. Today, on The Wealthy Speaker Podcast, I am excited to discuss this and much more with my long-time friend Cheryl Cran. Cheryl is the founder of NextMapping™, which was developed as a proprietary business solution brand that encompasses all […]