Quote: “It’s about making that connection and providing some value. People are going to get to know you and build a relationship through your content.” Sarah Schwab
What exactly makes good content? How do we identify awesome content and know when and how to use it to our advantage? On this episode of The Wealthy Speaker Show, we welcome content expert Sarah Schwab to share her knowledge on what type of content to use, how to nurture your customers and when it’s time to switch it up.
Sarah is the Founder and President of Content Creation Coach and a speaker on the topics of Content and Creativity. She is the author of the Amazon #1 Bestselling book “Content That Dances” and the host of two podcasts, including the newly launched “Content Creation Coach podcast”!
Highlights you won’t want to miss:
- Content vs copy. [2:00]
- Catalyst content and The Water Park Strategy. [5:00]
- When to add a new ride. [10:30]
- The different types of content. [14:00]
- Possible challenges in your content strategy. [16:30]
- How to repurpose your content. [18:00]
Known for her unique approach to content strategy, Sarah has created hundreds of blog articles, produced videos, online courses, webinars, e-books, and more helping her clients create an online presence that really makes a SPLASH!
If you would like some great advice on creating your content strategy and the steps to take to get there, you simply can’t afford to miss this episode!
I hope you’ll download and learn.