Listen To My Latest Podcast Episode:
Intentional Social Media for Speakers with Jane Atkinson



[Podcast] Copywriting that Sells with Steve Slaunwhite

Copywriting that Sells with Steve Slaunwhite

You can have an amazing looking website, but it’s not going to do you much good without great web content. Steve Slaunwhite has made his career out of finding the right words to sell services and products. This episode is all about finding the right formula for web content that gets you booked.

Listen Now!

Show Notes:

[1:37] What are some common mistakes speakers make when it comes to copywriting (Steve’s got 3 big ones)?

[7:04] Should you be more or less formal depending on your target audience?

[8:39] First person or third person voice…that is the question!

[10:21] “You” copy vs. “Me” copy…Steve has a great tip for this.

[13:32] Here’s a great way for integrating testimonials into your web copy.

[15:40] “Would it be safe to say…” is a good phrase to work into conversations with clients when getting testimonials.

[17:37] Headlines! What makes a good one?

[23:06] What exactly does conversational language mean?

[24:26] Pick the right subject line for your emails (that is, if you want people to open them!)

[31:40] Being cute or clever is a fine line.

[34:40] Know thy prospect.

[38:09] Trying to write copy for several different prospects can be very tricky.

[39:53] How can we use copy to strengthen our brand?

[43:33] Some audience Q&A!

[45:33] An example of when to have separate pages or separate websites

[47:59] Long or short copy?

[50:22] When buying a high-ticket item, has Steve ever been asked if they could contact one of Steve’s clients?
[53:55] What about writing for social media? How is that different from writing for a website?

Want More?

Want to hear more episodes of the Wealthy Speaker podcast or subscribe so you never miss an interview? Check out the podcast episode archive, HERE or subscribe on either iTunes or Stitcher below.



Sharing is caring!

Share on facebook
Share on twitter
Share on linkedin
Share on pinterest
Share on email
Podcast Reviews
Our Latest Podcast
Podcast Managed By
Learn more about their podcast services HERE.
Podcast Music Provided By
Our Latest Blog Post
Is All Cash Good Cash Featured Image

Is All Cash Good Cash?

Is all cash good cash? It’s an interesting question to ponder as you build your speaking business. Getting started isn’t easy, and we often act from a place of lack instead of abundance. For example: Some of you are working

Read More »