Crafting Stories that Connect & Engage with Kelly Swanson

By Jane Atkinson

 

Today’s podcast is brought to you by Accelerate Live 2018 which is a fabulous live event that we’ll be putting on in Toronto Sept 7-8, 2018.  We’ll be talking two main things at this event – sales and stories.  Featuring Kelly Swanson, Bob Parker and Greg Schinkel, it’s going be a fantastic meeting. Learn the secrets to getting booked more at higher fees as well as the “insiders” strategy for long term business building!

On this episode of The Wealthy Speaker Podcast, we are talking about storytelling.  Kelly Swanson is with us to share what she has learned about connecting and engaging to have more influence in business, through the use of one tool – strategic storytelling.

Kelly is an award-winning storyteller, comedian, motivational speaker, Huffington Post Contributor, and cast member of The Fashion Hero television show airing on Amazon Prime. She is also author of Who Hijacked My Fairy Tale, The Land of If Only, The Story Formula, and The Gutsy Girls Pocket Guide to Public Speaking.

She was a featured entertainer for Holland America Cruise Lines, keynote speaker for the International Toastmasters Convention, and has keynoted major conferences and corporate events from coast to coast. Kelly’s wacky wit and powerful stories have charmed hearts and tickled funny bones for over 15 years.  Sharing her own powerful journey through story and the formula she discovered, you come to that magical place where the art of story meets the business of persuasion.

 

Today Kelly will reveal some of her secrets “to sell the story instead of the data” and the formula to help make you the speaker that gets the gig!  

Listen the podcast below:


Highlights you won’t want to miss:

  • How my journey started.  4:45
  • Fashion Hero TV Show.  9:00
  • The story telling process.  14:45
  • Should we tell personal stories?  20:20
  • Step down from the pedestal.  25:10
  • Pieces of the story.  29:45
  • Should you avoid the “I”?  37:30
  • Over polishing.  40:15

If you feel like you’re not bonding with your audience as well as you could be and want ideas on how to raise your level of influence through your story, you can’t afford to miss this episode.

Podcast Resources:

Learn more about Kelly Swanson, HERE.
Connect with Kelly on Facebook, TwitterLinkedIn or YouTube.
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Want to hear more episodes of the Wealthy Speaker podcast or subscribe so you never miss an interview? Check out the podcast episode archive, HERE or subscribe on either iTunes or Stitcher below.
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