FOMO: Fear Of Missing Out
We’ve all felt it at one point in time – FOMO. There was that conference that you weren’t able to get to, that all of your speaker buddies were attending. There is this new technology that you just don’t seem to have time to figure out.
But I’d like to beg the question, do you really need to?
Do you need to hop on every single technology or new idea that comes your way?
Sometimes I think we just need to take action – consistent action.
If hopping on every new trend means that you never go deep on any portion of your strategy you may also find that you are never getting traction. Click to tweet
Some of us suffer more than others from fear of missing out. We can’t let anything pass us by and because of that we end up running in circles in our business. There’s always something new to learn, something that you just can’t seem to stay ahead of.
Let’s say we set a strategy and decide to dig deep. We decide that this year we’re going to shoot more video and start populating our YouTube Channel. Okay, that’s it! We have the plan.
But then this happens.
IGTV has been introduced. Instagram television. #OMG!!!!!
And there goes our plan out the window and we run straight down yet another squirrel hole.
One could argue that Instagram is the fastest growing social media network with over 8 million users, and they’d be right.
One could argue that a business owner needs to be nimble and ready to change and grow at a moment’s notice when a new trend appears. They’d be right, too.
But, if hopping on every new trend means that you never go deep on any portion of your strategy, that you never take action, you may also find that you are never getting traction.
That’s the lesson here – create a foundation for your strategy and stick to it.
Then, when you have some momentum built, you can add some bells and whistles. And if you’d like to know the difference between YouTube and IGTV – check out this recent podcast by Amy Porterfield and she’ll walk you through it.