Hall of Fame Speaker and wealth of knowledge, Joe Calloway is back for another informative episode. This episode focuses heavily on generating different revenue streams within a speaking career. When should you toss out the old model for making money? What might the speaking industry look like tomorrow? Jane and Joe go over all of this plus a ton of great examples that speakers can implement for new revenue streams.
1:16 What motivates Joe to keep reinventing his brand?
2:45 Joe has expanded his brand beyond keynotes.
6:03 Joe has found a clever way to make his clients the hero in his keynotes.
8:42 How can you design the business model that works best for YOU?
12:22 What can speakers do to best improve themselves?
14:29 Spend 10% of your time marketing and 90% getting better.
16:36 Jane and Joe offer a few ideas for new revenue streams.
18:54 Could anyone get away with doing business the way Joe does it?
21:59 Joe offers some good advice for weathering the tricky parts of the speaking business.
23:45 When Joe interviews someone on stage, is it spontaneous?
28:09 What does Joe see coming up for the speaking industry?
32:49 Is working with bureaus old school?
34:33 A more revenue ideas…
39:03 Does Joe consider himself old school?
44:38 Q&A mode!
46:52 What advice does Joe have for speaking businesses that have gone flat?
49:51 Try “shaking the tree” with some past clients.
50:47 How does Joe integrate the different aspects of his business in his marketing?
53:41 What kind of reactions does Joe see from interviewing top performers on stage?