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Intentional Social Media for Speakers with Jane Atkinson



[Podcast] How to Get Noticed and Shine in the Media

How to Get Noticed and Shine in the Media

In this episode, you will learn how to get noticed and shine in the media. Media appearances can mean a huge boost in exposure for speakers. However, you have to know how to do a media appearance the right way. Gerard Braud is a broadcasting veteran with countless media appearances under his belt. Gerard offers some practical advice for any speaker looking to make a television appearance; all framed inside Jane’s Ready, Aim, Fire approach. Don’t talk to the media until…you listen to this episode!

Topics Discussed:

[1:13] When dealing with the media, what does the Ready stage look like?

[5:37] “If you could attach a dollar value to every word you say, would make money or lose money?”

[8:57] What is the best way to get in front of the media?

[12:10] Pick a lane when it comes to dealing with the media.

[15:00] How do speakers move into the Fire stage with the media?

[18:29] Start with a truth that the audience can get behind.

[19:50] Gerard plays an audio clip from a client’s media appearance.

[22:16] Should speakers hire a media coach? What about image consultants?

[28:27] Being the perfect media guest: to-do vs. not to-do

[30:15] The last step of the Fire stage: monetizing the interview

[32:06] Is a single interview going to change your life?

[35:00] Gerard talks about how to be ready when the media calls.

Want to hear more episodes of the Wealthy Speaker podcast? Check out the podcast episode archive, here.

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