In this episode, you will learn how to get noticed and shine in the media. Media appearances can mean a huge boost in exposure for speakers. However, you have to know how to do a media appearance the right way. Gerard Braud is a broadcasting veteran with countless media appearances under his belt. Gerard offers some practical advice for any speaker looking to make a television appearance; all framed inside Jane’s Ready, Aim, Fire approach. Don’t talk to the media until…you listen to this episode!
1:13 When dealing with the media, what does the Ready stage look like?
5:37 “If you could attach a dollar value to every word you say, would make money or lose money?”
8:57 What is the best way to get in front of the media?
12:10 Pick a lane when it comes to dealing with the media.
15:00 How do speakers move into the Fire stage with the media?
18:29 Start with a truth that the audience can get behind.
19:50 Gerard plays an audio clip from a client’s media appearance.
22:16 Should speakers hire a media coach? What about image consultants?
28:27 Being the perfect media guest: to-do vs. not to-do
30:15 The last step of the Fire stage: monetizing the interview
32:06 Is a single interview going to change your life?
35:00 Gerard talks about how to be ready when the media calls.
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