Are you wondering how to get your book into print? There’s a lot more that goes into publishing a book than the actual writing part. Of course, editing, book design, printing, getting your book into stores, it can be a massive undertaking. Robert Mackwood has spent over 30 years in the publishing business and now helps non-fiction authors as a publishing consultant. Robert offers a wealth of information on taking your book from draft to print and making sure you get the most out of the process.
[1:55] Robert has been in the publishing business for a long time. What are some of the big changes that he’s seen in recent years?
[6:43] What should people know before they even start the book?
[9:52] Robert discusses some of the work he does to prepare an author for writing their book.
[17:01] You’ve got your book written in a Word Doc…what’s next? How do you dive into the editing stage?
[19:07] It’s unrealistic to think that you can hand your editor a perfect book.
[20:34] What about the interior design stage? Should you tackle it yourself?
[22:02] It’s an age-old debate: what should the title be? Should it be long or short?
[23:11] Print on demand vs. traditional printing: pros and cons.
[24:50] What kind of expectations should an author have once the book hits the market?
[27:00] Robert busts a few “brick and mortar” book store myths.
[30:46] Being an Amazon Bestseller, does that even matter any more?
[32:51] Bottom line- the book is your brand.
[35:17] Should a new author ever do just an ebook?