You’ve been saying it for years: “Someday I’m going to get around to writing that book.” Well, why not now? Erin Casey is a ghost-writer, editor and book coach who has helped countless experts get their ideas into published books. Writing a book can seem like a daunting task, but with the right plan, it doesn’t have to be. This episode could actually be the first step on your way to your first book!
[1:40] How did Erin get started helping experts write their books?
[4:31] You’ve got to plan for the marketing aspects of a book.
[4:56] Erin breaks the book process down to three key areas.
[9:24] Does it help to write with an avatar in mind?
[11:22] We know who our book is for and what it wants to be when it grows up, so what’s next?
[15:09] What problem does your book help solve?
[16:12] It’s important to think in terms of long term goals for your book.
[19:05] How can you build an audience BEFORE your book comes out?
[21:00] Your book can be a great way to “build your celebrity”.
[22:19] Is it realistic to shoot for a bestseller?
[27:00] What are some of the important elements that go into a book?