About a year ago, I set up a Google Alert system to let me know whenever anyone on the internet mentioned my name or the name of my book, The Wealthy Speaker.
It’s been a great education on how my name is being used, when someone recommends my book, etc. I also keep close tabs on Twitter.
By knowing how people are talking about you, and who is using your blog for content, you are never caught by surprise.
Also, a quick search on Amazon alerted me to the fact that someone had totally ‘dissed’ my book. This person had said that they did not believe that you could make a good living through speaking.
I was immediately able to take action.
I sent out a note to my book fan club on Facebook and told them about the bad review. They all responded quickly and came to my defense thus balancing off (and burying) the negative review.
Of course we can’t control everything that everyone says about us. But what a powerful tool just knowing what is said!
When you are scheduled to deliver a speech and the group advertises it, you should check out what they are saying and ensure that you are being positioned correctly. Clients can often get it wrong.
By setting up some quick alert systems, you have a better shot at continuing to keep a positive image on that crazy thing we call the world wide web.
PS: I recently added an iPhone MP4 option to my new Wealthy Speaker Seminar LIVE audio. You can listen to the seminar and see the visuals (PPT). Nearly 3 hours of my best stuff available for immediate download. Check it… https://www.speakerlauncher.com/WealthyLive.html