How Strong is Your Carrot?

By Jane Atkinson

How many times have you gone onto a speaker’s website and read the words: SIGN UP FOR MY NEWSLETTER. Carrot on a stick


We need more enticing copy when asking people for their e-mail address.

With today’s spam, our “@” has become our most preciously guarded possession.

And some would say, there’s no reason to even have a website if you are not capturing names and addresses for follow up and “fan” development.

Chances are people may not purchase from you (or book you) on the first visit. So you have to keep in touch and continually show them WHY YOU ARE THE EXPERT OR THE BEST IN YOUR FIELD.

So where does the carrot come in?

In order to get people to give up their e-mail, you have to offer them something that they think they can’t live without. You have to dangle a great carrot.

For example, on my Wealthy Speaker System site, I offer a special report called “The Top 3 Mistakes Speakers Make and how to Avoid Them”.

As a speaker, wouldn’t you want to know what those mistakes are? Most people do, so they sign up.

So what do you have that people cannot live without? A special report? A white paper? An MP3? An eBook?

If you’ve had success using this method, I hope you’ll comment below to share what has worked (or what hasn’t) for you.

Get those carrots in place and I’ll….

See you soon Wealthy Speakers!