How to Expand and Grow Your Brand with Cheryl Cran

By Jane Atkinson

In order to create a successful company, you need to invest the time and effort to make (and keep) yourself known.  Sometimes this requires tweaks to your marketing while other times, a complete reinvention is required. Today, on The Wealthy Speaker Podcast, I am excited to discuss this and much more with my long-time friend Cheryl Cran.

Cheryl is the founder of NextMapping™, which was developed as a proprietary business solution brand that encompasses all of Cheryl’s work and research on the future of work and the leadership needed to navigate change in the workplace.

Listen to the podcast below:

Highlights you won’t want to miss:

  • How to craft a succinct bio.  0:35
  • Where Cheryl began.  4:05
  • How many times have you reinvented your brand?  9:10
  • Rebranding tips.  15:15
  • When did you decide to partner with speaker’s bureaus?  23:20
  • Topics to help speakers in the future of business.  25:35
  • Final thoughts.  28:20

Cheryl is the author of seven books and her future of work thought leadership has been featured in publications such as Huff Post, Forbes, IABC Magazine, Law Magazine, Metro New York, Entrepreneur Magazine, Readers Digest, CBS Online, NBC Online, Fox Online and more.

Whether you are looking for great ideas on growing your brand or doing a complete overhaul, you can’t afford to miss this episode!

Podcast Resources:

Cheryl’s website:  https://nextmapping.com
Contact Cheryl:  [email protected]
Cheryl’s books: https://nextmapping.com/leadership-books/


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Want to hear more episodes of the Wealthy Speaker podcast or subscribe so you never miss an interview? Check out the podcast episode archive, HERE or subscribe on either iTunes or Stitcher below.

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