Insider Secrets to Attracting the Media with Katrina Cravy

By Jane Atkinson

On this episode of the Wealthy Speaker Podcast, we are talking about how to get noticed by the media. Today we welcome Emmy Award-Winning TV media veteran, speaker and author, Katrina Cravy.

With more than 20 years of media experience, Katrina is now a member of the National Speakers Association. She’s on a personal mission to help teams and executives be their best on camera and communicate with confidence during the good times and the bad.

Her fun-loving but get the job done style has made her one of the most trusted and well-known names in Southeastern Wisconsin, although her career has taken her across the country.

Listen the podcast below:

Highlights you won’t want to miss:

  • How it all started.  2:10
  • People in the media need content…feed the beast!  6:50
  • Newsjack before you pitch.  13:10
  • Be yourself, only bigger.  18:05
  • Top 3 tips to sussinctly deliver our message to the media.  22:25
    • Know the audience of the media you’re contacting.
    • Does your message fit their audience?
    • Keep your message short
  • Earned media vs paid media.  26:25
  • Clean up your social media.  31:30

Katrina has worked as an investigative reporter, anchor, and talk show host, for FOX, NBC, and ABC affiliates from Parkersburg, West Virginia to Portland, Oregon.  She is also an adjunct facility member for the University of Wisconsin’s School for Professional and Executive Development, teaching crisis communication skills.

If you would like to gain more media coverage and learn the techniques to get your message through, be sure to tune in!  Katrina is here to grab your hand, jump over the river of fear, and connect you to a world who needs to hear your voice.

Podcast Resources:

Katrina’s website:  https://katrinacravy.com
**The first 3 people to contact Katrina on her website will receive a code to download her new audio book “On Air, Insider Secrets to Attract the Media and Get Free Publicity” at no charge, here is the link.
Katrina’s How to Write a Media Release Template
HARO – Help a Reporter Out:  https://www.helpareporter.com


Want More?

Want to hear more episodes of the Wealthy Speaker podcast or subscribe so you never miss an interview? Check out the podcast episode archive, HERE or subscribe on either iTunes or Stitcher below.
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