Jane’s Epic Failures: 2014 Edition

By Jane Atkinson

I was watching daytime TV recently and saw Kevin O’Leary from Shark Tank talking about failure.  He told of a story where he lost $2 million on an investment in an online gaming subscription program.

Ouch!

I’ve had a few failures – fortunately all pretty mild compared to Kevin’s, but I thought you might be able to learn something from them.

1.  SPEAKING WHEN YOU’RE NOT AT YOUR PRIME.
This past year I was feeling pretty cocky about my career when I got knocked back a notch or two.  I had a 7pm interview on SpeakerNet News. I adore Rebecca Morgan and was looking forward to the call.  I went out for dinner with my husband beforehand and had a glass of wine. Big mistake. I wasn’t sharp, I couldn’t think, I lost my train of thought. The interview was likely my worst ever.

What I recognized afterwards was that I don’t have a lot of brain power after 3pm and add one glass of wine to the mix…. well, forget about it. Although I apologized, I still feel bad about it. Bottom line; I will no longer do interviews after 3pm – I want to give my best. And well, lesson learned about the wine.

2. GIVING SOMEONE FEEDBACK WITHOUT A RELATIONSHIP.
As a coach, I often deliver some pretty raw news to people. There have been times when someone’s marketing is so bad I actually feel angry about it.  But after a couple of instances this year of giving feedback too soon, I have learned to button my lip.
A speaker emailed me recently asking how to break into the Canadian market.  His email was followed by a signature line that went on for a mile and contained tons of BOLD CAPITAL LETTERS which indicates shouting. As a Canadian, I found this a bit obnoxious and told him so.  Well, what came back to me was a barrage of insults.  So the lesson… build the relationship first BEFORE providing feedback.

3.  ACCEPTING A NON-PERFECT CLIENT.
I suspect we have all had situations where we have accepted clients who were “energy suckers”.  They usually ask a bazillion questions on the front end, and are rarely satisfied in the final stages of your relationship.  Have you had a client like that? The trick to identifying them early is to have your “perfect client profile” at your disposal; perhaps hanging on your bulletin board.

Your list might look something like this –

My perfect clients:
1. make decisions quickly
2. trust me and don’t second guess everything
3.  aren’t overly needy and wanting hand holding
4.  pay gladly, easily and on time (and don’t beat me up on price)

When perfect clients show up at your door, you’ll appreciate them and recognize their value immediately.

[Tweet “I hope that by spelling out my 2014 Epic Failures, I’ll save you headaches down the line. @janeatkinson”]

See you soon Wealthy Speakers!

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PS:  Want to avoid mistakes in your business and
marketing in 2015?  Check out our latest FREE podcast – Lessons from the Road Warrior, with Joe Calloway. We’ll discuss a large, multi-city engagement – what did it take to book a big contract, to the execution of the engagement and finally to the lessons learned along the way.