This episode is a conversation with performance expert, speaker, author and television host, Delatorro McNeal. We discuss the career flash-points that have catapulted him to fans, fame and fortune. We also discuss the importance of authentic expertise and over-delivering on the stage.
[Tweet “”Your past is not your destination, it is only preparation.” Delatorro McNeal”]
6:13 “Never a waste a crisis.” As a speaker, you have to take yourself off the pedestal and embrace the conflict that you’ve faced.
6:57 To relate to our audiences, we have to be authentic and share our own challenging times.
11:20 Delatorro tells a powerful story about his first trip to an NSA convention as a young man.
14:16 When it comes time to make the leap into full-time speaking, you can take the “leapfrog” approach, OR the “Tarzan” approach.
16:05 You can leverage your book so that your clients see you as THE expert.
21:09 Why is it so important to “pick a lane”?
24:39 Putting your expertise front and center helps you get specific results with clients.
26:00 What were some of Delatorro’s marketing flashpoints?
27:28 Learn how Delatorro made a commitment to always over-deliver on the stage.
31:43 Find out what Delatorro’s “one big thing” as a speaker is.
34:05 What two things would Delatorro tell his younger speaker self?