Moving from Frantic to Freedom in Your Speaking Business

By Jane Atkinson

The COVID-19 pandemic has allowed us to put everything that we do in our speaking business under the microscope. Oddly, this crisis has presented an opportunity for us to examine all parts of our business and evaluate what’s working and what’s not. Doing this strategically can help you move from frantic to freedom in your speaking business. 

There’s this saying (I don’t know who said it) that when the tide goes out you see who’s swimming naked. What that means to me is that when the water lowers all of the flaws in your business are exposed.

I am delighted to recognize that the way that I work really truly serves me well. 

I’ve watched a lot of my friends, clients, and colleagues frantically scrambling during this time. I know that that’s not the way I want to operate, especially if there is fear driving it.

Sure, I had the worst March in over a decade. Thankfully, I have The Wealthy Speaker School that helps keep the lights on and my team paid. The price point of the school being so affordable has really been a huge game-changer for our business and will help us move through difficult times.

What I have recognized during this time, however, is that I don’t want to be scrambling for business. 

I want to be doing good work and attracting those clients perfect for me.

I would say that when we audit everything that we’re doing, there’s really not that much I would drop off of my list. And that my goal of taking Fridays off and having Mondays for buffer days, where we clean up the messes in the business, have come back to me and it makes me so happy to be back in balance.

Some people pride themselves on saying I am “so busy”. 

Not me. I pride myself on being in balance and having freedom. On being in control of my time and only doing the things that I love to do.

I’m not saying my way is the right fit for you, but I would ask you to examine:

  1. What do you pride yourself on?  What do you value most?  And are you living it?
  2. If you audit your business, will you want to be doing all of the same things 6 months from today?
  3. Does your “busy” equal profits?  

Times have changed and we have to pivot to change with them. Just be careful that you don’t find yourself doing a whole lot of busywork that isn’t getting you paid. 

See you soon Wealthy Speakers!