[Podcast ] Q&A with Jen McDonough, Get Paid to Speak

By Jane Atkinson

In this foundational episode,  listen to the Q&A with Jen McDonough, Get Paid to Speak. We field some of the most frequently asked questions from new and emerging speakers. Jane tackles picking a lane, speaking fees, what you should have on your website, the ready-aim-fire approach. Jane also talks about what to do with the little green man on your shoulder (it will make sense when you listen, we promise!)

Topics Discussed:

:32 What was Jen’s biggest “aha” moment after going through the Wealthy Speaker University? Turns out, it had a lot to do with picking a lane.

Q&A: Jen asks Jane a few burning questions

[1:44] More on picking a lane! What is the most important thing to do to get booked as a speaker when you’re starting out?

[2:38] It’s important to find out where your passion meets profits.

[3:00] Jane discusses the pros and cons of writing a book first vs. just getting out and speaking.

[5:02] “If your topic list is as long as your client list, you’re in trouble!”

[6:18] Speaker should try to pare their topic list down to 3 or less.

[6:28] How do we get known as a speaker? Jane delves more into the ready, aim, fire approach.

[8:33] “If I go to your website, I should be able to tell in about 15 seconds how you can help me.”

[9:51] The way to make it as a speaker is to find a topic in your realm of expertise that people will pay you to speak on.

[13:06] You have to be able to pinpoint your own value to clients.

[14:10] How do we know how much to charge when we’re starting out?

[15:14] Jane tells a success story about a client who went from 0 to charging $17,500 per speech in under 3 years.

[17:00] Jane discusses the difference between a keynote and a workshop speech.

[18:40] What does a “new school” keynote look like vs. an “old school” keynote?

[23:26] What are some of the most important things speakers should have on their websites?

[26:00] Why we should avoid “I’m a speaker, hire me” language.

[29:56] How do speakers get booked? (AKA, the fire stage)

[33:00] How can speakers leverage what they’re best at in their marketing?

[36:14] When should speakers go from booking themselves to using a speakers’ bureau?

[37:37] Jane discusses the top 3 mistakes new speakers often make.

[39:20] How long does it usually take before speakers start seeing real returns on their speaking career?

[42:30] Jane offers a formula for putting together a talk.

[44:42] How to go from free to fee.

You can also hear the episode by “watching” on YouTube here: