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how to turn your website bio into a selling tool - jane atkinson

How to Turn Your Website Bio Into a Selling Tool

How do we write a killer website bio that makes our clients pick up the phone or email us to ask us if their date is free on our calendars? Do you think someone who charges $1,000 per biography might know something about it? Last year I had copywriter Caroline Mays on my podcast to talk about writing a killer website bio. Her wisdom was so, ahem, a-Mays-ing, I wanted to share some of the

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missed branding opportunity - jane atkinson

Your Missed Branding Opportunity

Every day I get about a hundred business emails. Some days, it’s even more. One thing I’ve noticed is that a large majority of these emails have @gmail.com at the end of them. You saw that I mentioned these are business emails, right? So, let’s talk about a big missed marketing and branding opportunity that comes with not using a branded business email address. If you are using a gmail.com email address, or heaven forbid

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attract your perfect audience - jane atkinson

How to Attract Your Perfect Audience

Singer Arianna Grande broke off her engagement to actor Pete Davidson, and instead of saying, “Goodbye, you goofball,” she said, “Thank you. Next!”  Now, what could a 25-year-old pop diva teach us about booking more speaking gigs?  Everything! There are two steps to her approach that you should also keep in mind as a speaker who is looking to attract your perfect audience. First, be grateful for the opportunities you are given. Second, move on

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avoid the confusion trap - jane atkinson speaker launcher

How to Avoid Getting Your Speaking Business Stuck in the ‘Confusion Trap’

When running a speaking business, there are going to be points along the way when you get stuck. There are moments when you aren’t sure if you should proceed down one lane or pivot. It can get confusing. If this is something you are struggling with, I want you to consider confusion from a different angle. I want you to change your view of confusion to be a choice that you’ve made versus something you

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Developing a Sales Strategy for Booking More Speaking Gigs

Developing a Sales Strategy for Booking More Speaking Gigs

There is a lot that goes into building a speaking business. You need to perfect your message so that you can put strong marketing in place. You need to perfect your speech and stage skills, so you kill it every time you walk on a stage or in front of a group. And the cherry on top – developing a sales strategy for booking more speaking gigs. Today I want to talk about the many

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brene brown netflix special - feature image

3 Takeaways for Professional Speakers from the Brene Brown Netflix Special

I recently watched the new Brené Brown Netflix special. How smart is Netflix for bringing DIY learning content to their platform? I’ve seen Brené’s Ted Talk, so I knew what to expect. What I thought could be very helpful for my community is to sit down and analyze why I loved her special so much. Here are 3 takeaways all professional speakers should take note of from the Brené Brown Netflix special. If you haven’t already

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