Quote: “The more niched you get, the less competition…and you’re the go-to person they think of when they need that particular service.” Susan Friedmann
How narrow is your lane? We talk about “picking a lane” all the time but just how narrow is too narrow? On this episode of The Wealthy Speaker Show, we welcome author and publisher, Susan Friedmann who will share her best advice on picking your topic and writing your book.
Susan Friedmann, CSP (certified speaking professional) is a well-respected niche marketer who’s on a mission to wipe out sameness and add vitality and differentiation to your marketing.
For over 25 years, through her company, Aviva Publishing, she’s coached more than 400 non-fiction authors, to use their books to become the recognized trusted authority in their niche market.
Highlights you won’t want to miss:
- Susan’s shift from the floor to the page. [2:15]
- Be fearless in your decision. [5:45]
- Scaling it down to your niche. [8:30]
- Can you go too deep into your niche? [10:00]
- Narrow means you’re the go-to person. [14:15]
- Start wider and narrow it down. [17:00]
- What comes first, the business or the book? [21:00]
- Susan’s amazing offers! [24:45]
A prolific author, Susan has written 15 books including her bestsellers, Meeting & Event Planning for Dummies and Riches in Niches: How to Make it BIG in a small Market. She’s appeared as a guest expert on CNN’s Financial Network, Bloomberg’s Small Business, a variety of radio and TV talk shows. She also hosts the award-winning podcast, Book Marketing Mentors.
If you would like some great advice about how to narrow your niche and the best time to write your book, you simply can’t afford to miss this episode.
I hope you’ll download and learn.
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